2 Important Tips to Help Your Website Rank Higher on Search Engines

How can you boost your website ranking in search results?

Ranking higher in search engine results is vital in running a successful business as it helps generate more traffic to your site and attract more potential customers. Therefore, developing a list of keywords for Search Engine Optimization (SEO) is equally important to make your site “visible” for your audience.

In this post, we share with you 2 tips that will help you to boost your organic search results.

1. Choice of SEO keywords

As most of you would know, keywords are the words that one would put in to the search engine intended to find out the answer for their own inquiry. If you want your audience to see your website, then you would need to predict what kind of keywords they would put in to search for it.

But of course, it is difficult to know right away which words are frequently searched, especially if you are someone who just started a new business in a particular industry. One way of finding this answer is to run keyword tests using Google Trends to find out favorable and profitable key phrases for your business to prosper. Google Trends can help you search for popular keywords, and your potential geographical market as it also analyzes the areas that people frequently search for the particular keywords.

For more effective keyword search tools, you can check this out for more information!

Remember: keywords don’t have to be short! Most of the internet users knows that the more specific their search terms used, the more accurate and relevant their search results will be.

This is where long-tail keywords come into play. Long-tail keywords are those that have three or more-word keyword phrases, which are quite specific that they can bring you with lower competition and more specified traffic – that only attracts your target audience!

For those of you who intend to run a paid search marketing campaigns, long-tail keywords are even more beneficial to you as the keyword itself has less competition, the cost per click will also be lower!

2. Be clear and concise with your title

Google would only show the first 50 to 60 characters of the title in their search results. If your title is too long like the picture shown above, your customers may have missed out some important words from your title, and eventually losing some business opportunities. You don’t want that to happen, do you?

So, make it short and clear so that your audience can see the whole title in the result page of the search engine and determine the relevance of your page right away!

The title of the post is often referred to as the H1 tag, or the text that are being emphasized on the page which always stands out from the whole article. Example of a perfectly structured H1 tag would be something like:

<h1> 2 important tips to help your website rank higher on search engines </h1> 

H1 tag is essentially important for SEO, because research shown that 80% of the search results in the first page of Google search engine, in fact made use of the H1 tag. Therefore, make your H1 tag to be the main topic of your article, so that Google or other search engine can understand what your article is about. If your H1 tag happens to be an image, make sure you also edit the alt-text of the image to fit the keyword! To understand more about H1 tags, feel free to check out the 7 Tips to Create Killer H1 Tags!

We hope these two important tips can eventually help your website get caught in the eyes of your audience! Check out our latest eBook on the 30 best lead generation tips and tricks if you would like to learn more!