June 25, 2024
Artificial Intelligence (AI) has been making waves across various industries, and advertising is no exception. From automated content generation to advanced data analytics, AI is reshaping […]
May 21, 2024
In today’s fast-paced business environment, staying ahead of the curve is more critical than ever. One of the most transformative technologies enabling businesses to do just […]
March 20, 2024
In the ever-evolving landscape of digital marketing, one aspect remains constant: the importance of keyword research. Whether you are a seasoned SEO professional or just starting […]
March 7, 2024
Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
January 17, 2024
You enjoy data. Nothing is more satisfying for you and your customer than a chart that illustrates how well a campaign is doing.
November 26, 2023
In the vast landscape of business, the journey from clicks to conversions has become the heartbeat of success. Digital marketing, with its dynamic strategies and evolving […]
November 20, 2023
Discover the secret weapon that can skyrocket your business success – tap into the untapped power of digital marketing!
July 6, 2023
Data has become the lifeblood of successful marketing strategies in today’s digital landscape. With vast amounts of information available, marketers can harness the power of data […]
May 24, 2023
In today’s hyper-competitive business landscape, understanding and effectively navigating the buyer’s journey is crucial for B2B organizations. Account-Based Marketing (ABM) has emerged as a powerful strategy […]
September 28, 2022
As the holidays get near, the uncertain economic picture is on everyone’s mind, including shops and customers. This year, the market will be unpredictable due to […]
September 26, 2022
Making sure that your products are shipped securely and safely is essential. A business can go out of business if merchandise disappears and inadequate protection is […]
September 23, 2022
What do customers who search for you online think of you? Have you examined their perceptions of your company? Wherever people locate your company, do they […]
September 16, 2022
Are you trying to provide your company, service, or product as much exposure and influence as possible? In that case, Google Ads’ new Performance Max Campaign […]
September 14, 2022
Did you know that a single email has the potential to secure your content high-caliber coverage, hundreds of backlinks, and thousands of social shares? This is […]
September 9, 2022
So you’ve been tasked with preparing a web analytics presentation for your bosses (no pressure!). This can be a daunting task for many digital marketing professionals […]
September 2, 2022
The majority of brands place more emphasis on digital marketing techniques than on more conventional marketing methods.
August 22, 2022
Once more, it is that time of year when students prepare for yet another academic year. Retailers are working hard to seize the chance for a […]
August 19, 2022
We’ve all heard of “Death by PowerPoint,” but with all that PowerPoint can do and all the projects it can develop into, why is there still […]
August 5, 2022
Selling to customers and upselling them is not what marketing is about. Instead, it’s about communicating, deeply comprehending what most resonates with people, and providing value […]
August 2, 2022
Make sure your marketing activity mix incorporates the majority of the most current best practices that have lately become popular if you are in charge of […]
July 29, 2022
One of the finest ways to advertise your company and items online is to set up a Facebook Ad. In addition to having the most subscribers, […]
July 27, 2022
With 500 million monthly active users and the third-most downloaded app globally, TikTok is a well-known social media network that you’ve probably heard about. While Gen-Z […]
July 25, 2022
There is no shortage of choices when it comes to digital marketing. But more importantly, you probably already know what you want: marketing supported by a […]
July 20, 2022
Millennials have long been a contentious issue for HR and personnel management experts. However, Generation Z (also known as Gen Z) has soon overtaken them in […]
July 13, 2022
Did you know that compared to standard Google text search advertisements, Google Shopping Ads might have a 20% higher CTR? This is due to a number […]
June 11, 2021
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video.
May 28, 2021
In the world of paid search, there’s always room to improve the searcher experience and thus the conversions you earn.
July 5, 2019
According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough […]
April 27, 2018
If you have been following the latest Digital Marketing news, you should have already heard about the Facebook Data Policy change. If you haven’t, here’s […]
November 28, 2017
LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out […]
September 29, 2017
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
September 25, 2017
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
September 22, 2017
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
September 6, 2017
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
August 17, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
August 14, 2017
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
July 20, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
July 19, 2017
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
June 16, 2017
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
February 22, 2017
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
October 11, 2016
Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is […]
August 1, 2016
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
July 15, 2016
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
January 15, 2015
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
October 30, 2014
You must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again. How do […]
September 15, 2014
Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are […]