5 Key Components of a Great Blog Post

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

When it comes to writing blog posts (just like this one!), it can be tough to churn out great content on a consistent basis. Here are 5 components of amazing blog posts: 

1. A compelling title 

A blog post’s title is the first thing people will see, so it should clearly indicate what the article is about. Clarity and specificity attract readers and prompt them to share the post with their networks.

2. Well-written and formatted text

The body of your post should be well-written and formatted in a way that makes it easy to read. Consider using header tags and bullet points to break up the content into sections. Ask a coworker or a friend to review the post before you publish.

3. Multimedia content 

Relevant multimedia content can make a blog post more memorable and fun to read. It also helps to break up the text to make it more pleasing to the eye. Aim to add at least one relevant image per blog post. Slideshare presentations, video, and infographics are examples of other multimedia content you can feature.

4. Links

Include in-text links to relevant content, thus helping readers dig deeper into the resources they are most interested in. Your links can, naturally, point to your own internal pages and landing pages to help you generate more leads from your content.

5. Call-to-Action (CTA) 

Each and every blog post you publish should include a relevant call-to-action in the article to help boost lead generation.

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