Video ,especially animation, has been integral to the most recent & successful advertising campaigns. The John Lewis Christmas campaigns are always memorable thanks to some show-stopping animated sequences.
The ‘Dumb Ways to Die’ safety campaign won several awards and got its message across in a funny, memorable way. Even the big tech giants understand the importance of animation. Case in point is Google Doodle. However, you don’t need to have a huge advertising budget to utilise animation in your next content marketing campaign.
If you are still not convinced, here are five reasons why you need animation:
More Stimulating to Viewers
Images are definitely more stimulating than text and moving images more so than still ones. Video site YouTube is increasingly more popular than Facebook because millennials would rather watch videos than read text-based still image content. Animated content leads to better engagement.
It is also much easier to get information across when you animate it. Its best to animate the information if you want to keep your audience engaged.
More Memorable
You would most probably remember the last animated video you watched. That’s because animated content is instantly more memorable and entertaining. This means people would want to share it with their friends, increasing the chances of marketing through word of mouth. Its therefore no surprise that the likelihood of an animated film clip going viral is much higher than a blog post.
For the goal of content marketing is to grab your audience’s attention and hang on to it for as long as possible.
Reach a Bigger Audience
As mentioned earlier, animation is very shareable. People love to share great content within their social networks. Its possible to produce a funny, memorable animation clip and watch it go viral. If this happens, your content featuring your product or service could easily reach a global audience. This means reaching out to a wider amount of leads
More Cost-Effective
If you want more value for your money, animation is a top choice. Remember that it costs a tremendous amount of money to create a professionally produced video clip for marketing purposes.
Hence, it makes economical sense to create an animation as oppose to hiring a film crew to make a professional marketing video for your company.
Better Conversions
And last but not least, animated videos results in better conversions. The whole point of a marketing campaign is to attract viewers and convert them into leads and customers. Its important to note that animated videos have a much higher click-through rate compared to text. Studies indicate that website animation can provide a 70% boost in conversion rates. They are shared 12 thousand times more than regular content. Yes. You heard it right 12,000x more.
Therefore, if you want to boost your brand and build a stronger customer base, animation is the way to do it.