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Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of viewers will voluntarily look up your video, causing your video to rank high up in the search results, or that your brand is well-know enough to immediately establish a huge community of your own. But since that doesn’t happen to most brands, especially for a brand new ‘YouTuber’, it is crucial for you to market your YouTube content. Here are 5 places you can market your brand new YouTube content:
Social Media
Sharing your video on different social media platforms is the most direct way to get an existing audience to look at your videos. YouTube makes it very easy for you to share your videos to other platforms, through the ‘Share’ button located underneath the video. There is even a shortened URL provided for your convenience.
Although it is easy, you have to choose the best marketing strategies in order to maximize the impact of social sharing. Sharing your video the exact same way on all platforms, with no additional captions, may not be the best strategy to do so. Adding captions or certain relevant #hashtags on your video may help you capitalize on certain trends in each platform.
Blog Posts and Website
Your own website and blog are one of the best places to promote your YouTube channel. Firstly, put your YouTube follow icon in the header or footer of your webpages and blogs, so your customer can easily access your channel with a single click. Secondly, embed your videos in your blogposts. This means that you should include videos from your channel as an accompaniment to your blogpost to make it more interesting. Don’t forget, this works both ways, so you can also link to your blogpost in your video description to increase traffic going to your blog.
Besides exploring how to attract new customers, you can also engage your current customers using your videos. Share relevant videos with your customers through embedding them or hyperlinking them in your email correspondences. This allows you to keep engaging with your customers and also increase the click rate and traffic going to your website and video.
Q&A Sites
In the internet, there also some popular question and answer websites like Quora, put your video on it when you find out some relevant questions that your video may help to solve them. This can be a good way to promote your video and traffic of your website.
Comments Sections
When you have ‘how-to’ videos, especially, it can be the answer to a multitude of questions that your audience might have. In comments sections of your existing social media posts or blogposts, don’t hesitate to reply to comments with the video link.
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