6 Reasons to Start Advertising on Facebook

 

Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This alone proves why advertising on Facebook is a smart choice for businesses. This blog post will dig deeper into 6 reasons why you should start advertising on Facebook.

In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. According to this report, it was found that 94% of businesses have invested in advertising on Facebook and 67% of businesses intend to increase their social media advertising budget in 2018.

 

1. Your customers spend most of their time on Facebook

Let’s start with the facts. 80% of all Internet users use Facebook. It has over 2 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. Furthermore, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

 

2. Facebook advertising is the most targeted form of advertising

A major benefit of Facebook advertising is its ability to reach your exact audience, making it the most targeted form of advertising. You can advertise to people by age, interests, behavior and location. If you know your customers, you can use Facebook advertising to engage them.

Facebook has various tools that help you reach and connect with the most valuable people for your business. Most marketers start by targeting friends of your existing users, website visitors or people in your CRM lists. These options can be powerful but Facebook’s audience expansion tool ‘Lookalike Audiences’ is another effective tool to use.

 

3. Facebook Advertising is one of the cheaper forms of advertising

Facebook advertising is one of the cheaper forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more on traditional media such as billboards and newspaper ads to reach the same audience.

With the minimum daily ad spend on Facebook being as low as $1 at an average of $0.25 cents per 1,000 impressions, you are able to reach up to 120,000 potential new customers every month for only $30.

4. Facebook advertising is mobile

50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. As a matter of fact, Facebook is one of the largest mobile applications that exist today. You will be able to advertise to your audience on the devices they use every day.

 

5. Facebook advertising is budget-friendly (Set your own budget)

Facebook advertising is budget-friendly. You can set your own budget, be it a daily or lifetime budget. This budget can be adjusted at any time. Be careful to plan your budget well to ensure you don’t underspend or overspend on your ad campaign.

 

6. Monitor performance and adjust in real-time

Monitoring your Facebook Ads campaigns in real-time enables you to know whether or not your ads are resonating with people and allows you to make changes as you go along. For example, if your reach is too low, you can try to update your audience targeting parameters.

Additionally, you can make the following adjustments to your ads without the need to create an entire new campaign:

• Change your audience
• Change your budget & schedule
• Change placement
• Change ad creative

In a nutshell, Facebook is the most cost-effective advertising investment any business can make. There are endless opportunities and benefits when it comes to Facebook advertising. You can double or triple your business growth with Facebook advertising. It is cheaper than almost every alternative source of advertising. The targeting options are precise, allowing you to target specific demographics.

Facebook advertising has proven incredibly valuable to thousands of businesses across the globe and I hope this information will help you to make the most of your advertising budget in 2018.

 

See also: Critical Success Factors of Facebook Ads