7 Cost-Effective Ways to Generate Leads as a Freelancer

1. Trade shows

One of the easiest ways to meet people who are in your industry and create brand awareness about your business is trade shows. You can network, interact and exchange business cards with people from different companies. Moreover, most trade shows are free to enter and you do not have to spend a single penny unless you would like to have your own booth.

2. Trend-jacking

Keeping up with the trend is important for your business visibility. You need to monitor trending topics on Google Trends, and also hashtags on Twitter and Facebook. Come up with a content strategy and create content offers such as blog posts around that particular trend.

3. Create infographics

Infographics are useful because people are more attracted to visually stimulating content, unlike blog post. In addition, infographics can be indexed in Google Image search, thus allowing people to find your infographics whenever they search for a specific keyword. This is a very effective way to get people to share your content as well.

4. Create a podcast

Another way for you to get your content out and shared by people is by creating a podcast for your business. This way, you can start attracting new audience and get them to listen to your content. They can listen to it on their mobile, laptops and even while driving. To get more exposure, you can also promote your podcast on specific websites related to your business.

5. Create a webinar

Creating a webinar is another way for you to generate leads. Webinars can help you create brand awareness and show your audience how good you really are. Cover topics that interest your target audience and offer expert advice as part of the show. Besides sharing your webinar organically, you can also promote and advertise your webinar on social media such as Facebook and LinkedIn.

6. Join forums

Joining forums can be useful to interact with audience in your niche market. You can offer advice on forums and also gather information about your audience from these forums. Using the information garnered, you can understand more about your target audience which will help you with your other marketing strategies.

7. Interview influencers

Last but not least, you should always try to interview influencers in your industry and post it on your website. If you can’t get a video interview with them, you can always ask them for written interviews over email. When the influencers share the interview with their audience, more traffic will be directed to your site.

These are 7 useful ideas you can use to generate leads as a freelancer. It is definitely not easy to sustain a business alone; but it will definitely be fulfilling. It will take some time for you to see the results of the leads coming in so do not be disappointed when you do not see results in the beginning of your lead generation process.