7 Tips to Boost Email Click-Through Rate

Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of great value, but the CTR is still low. Learn how to optimize your email marketing with these handy tips below.

1) Use Numbered Lists

Creating list-based headlines help readers to digest the content more easily. Use an appealing subject title combined with the number of points you’ll bring up will boost the possibility for people to click on the email. Besides, it offers readers an idea of time taken, as they’ll be able to gauge how long the email will take them to read.

2) Ask Questions In Subject Lines

Questions in the email subject lines are one of the most popular proven methods to get readers intrigued and involved in the content they are looking at, as they’re trying to answer it in their heads. By keeping them mentally engaged, CTR hence has a higher chance of increasing.

3) Target Your Buyer Persona
Having your list segmented by interest groups or demographics can help boost email CTR as well. Try to know more about your buyer personas and the step on the buyer’s journey they’re on by conducting research, and apply them in your email headlines. For instance, mentioning a popular online article that’s getting the industry all atwitter will work. Tailor the email and you’ll see a higher open rate, at least. 

4) Add Calls-To-Action

Put a call-to-action on top of your email, or even the headlines to make it sounds urgent. That sense of urgency is one of the key essentials to raise email CTR since its puts a time limit on the offer, making them more likely to open it immediately. Also, by applying calls-to-actions earlier, you save the reader the time needed to scroll down for it.

5) Utilizing Preview Text

Whenever you check for new emails, your inbox will show the subject titles along with a preview of the first sentence. Use this to your advantage, as putting important information in your first line helps inform the reader of the email’s purpose. This is also a great way to add in information that you couldn’t put in the subject.

6) Embed Share Buttons

This strategy helps expose your email to a wider audience, with an EConsultancy survey showing that emails embedding social sharing buttons obtain much more CTR than those that do not. Moreover, this means that even if people choose not to take up the offer, they might still probably share it with friends who might need it.

7) Optimizing for Mobile

Did you know that nearly half of all emails are opened on mobile devices? Therefore, if your emails are not compatible with mobile devices, you’re basically giving up the opportunity for people on the go to check your email. So don’t waste your taste and get those emails optimized for mobile devices!

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