What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]

With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]

Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]

For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]

As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]

    What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]

  It can be really challenging to promote your freelance business in a competitive market. In order to sustain your business, you need to get leads and ultimately […]

LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]

This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]

  Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]

  Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]

Organic reach on Facebook has been dropping.  In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]

What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]

When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]

It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]

Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]

Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]

The 4 Best Marketing Analytics Tools Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: […]

Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]

Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]

You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]

Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]

Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]

As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]

Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]

We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]

By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]

As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]

As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]

Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]

Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]

Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]

A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]

Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]

Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]

Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]

A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]

As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]

As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]

Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]

It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]

A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]

One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]

There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]

If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]

One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]

Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]

Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]

Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]

“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]