A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]

One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]

There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]

If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]

One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]

Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]

Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]

Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]

“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]