September 28, 2023
Understanding the Importance of B2B Lead Generation
September 27, 2023
In today’s fast-paced digital landscape, businesses are continually seeking innovative ways to enhance their customer support experiences. The integration of AI into marketing strategies has ushered […]
September 25, 2023
The Role of Ad Creative Design
September 25, 2023
In today’s fast-paced business landscape, staying ahead of the competition is more challenging than ever. To thrive in this dynamic environment, businesses need to harness the […]
September 22, 2023
The Bridge Between Marketing and Sales
September 20, 2023
September 15, 2023
Critical Legal and Compliance Considerations in B2B Lead Generation: Navigating the Landscape Safely
The PDPA (Personal Data Protection Act)
September 15, 2023
September 14, 2023
What Is a Lead Magnet?
September 13, 2023
What Are AI Marketing Recommendation Systems?
September 13, 2023
The Fundamentals of B2B Networking
September 12, 2023
In the rapidly evolving landscape of B2B marketing, staying ahead of the curve is essential. Traditional lead generation methods are needed to secure high-value B2B clients. […]
September 11, 2023
In the competitive B2B (business-to-business) marketing world, success hinges on generating high-quality leads. Without a steady stream of potential customers, your business can struggle to thrive. […]
September 8, 2023
In the fast-paced world of B2B sales and marketing, the ability to generate high-quality leads is nothing short of a superpower. It’s the fuel that drives […]
September 7, 2023
In today’s digital age, where information travels at the speed of light, businesses constantly seek innovative ways to reach their target audience. One such innovation is […]
September 7, 2023
In the age of digital marketing, standing out from the crowd is no longer a luxury; it’s a necessity. Traditional advertising methods have become less effective […]
September 5, 2023
This comprehensive blog post will delve deep into Emotion Analysis in AI Marketing. We’ll explore how understanding and decoding customer sentiments can enhance campaign success. Brace […]
September 5, 2023
In today’s fast-paced digital landscape, achieving cross-channel consistency in AI marketing is the Holy Grail for brands striving to make a lasting impression on their audience. […]
August 16, 2023
In the ever-evolving landscape of technology and business, certain terms gain prominence, becoming buzzwords that everyone talks about but few fully comprehend. Two such buzzwords that […]
August 7, 2023
The Changing Landscape of Sales
August 2, 2023
In the ever-evolving landscape of content creation, AI-generated content has emerged as a game-changer. From transforming mundane data into captivating stories to automating the writing process, […]
July 6, 2023
Data has become the lifeblood of successful marketing strategies in today’s digital landscape. With vast amounts of information available, marketers can harness the power of data […]
June 27, 2023
In today’s fast-paced digital landscape, businesses constantly seek innovative ways to connect with customers and provide them with exceptional experiences. One of the key drivers behind […]
May 25, 2023
In the realm of email communication, getting a response from recipients is a crucial aspect of achieving your goals. Whether you’re engaging with potential customers, establishing […]
May 24, 2023
In today’s hyper-competitive business landscape, understanding and effectively navigating the buyer’s journey is crucial for B2B organizations. Account-Based Marketing (ABM) has emerged as a powerful strategy […]
May 19, 2023
In today’s competitive business landscape, organizations are increasingly adopting account-based advertising tactics to target specific accounts and drive meaningful engagement. As the Asian market continues to […]
May 17, 2023
In today’s highly competitive business landscape, companies are constantly looking for innovative strategies to target and convert high-value accounts. One such strategy that has gained significant […]
April 20, 2023
In today’s digital age, customers expect personalized experiences. They want businesses to understand their unique needs and preferences, and tailor their offerings accordingly. For B2B marketers, […]
April 20, 2023
Our primary objective as B2B marketers is to increase the ROI (return on investment) for our marketing initiatives. Account-based marketing (ABM) has become a very successful […]
April 12, 2023
As a business owner, scaling your business is likely one of your top priorities. Performance marketing, a data-driven approach that drives specific actions, can be a […]
April 5, 2023
In today’s digital age, eCommerce businesses are becoming increasingly popular. With more people shopping online than ever before, eCommerce businesses are looking for ways to increase […]
March 24, 2023
Account-based marketing (ABM) is a powerful approach that focuses on identifying and targeting high-value accounts with personalized marketing campaigns. This approach can help businesses achieve higher […]
March 14, 2023
Account-based marketing (ABM) is a targeted marketing approach that focuses on building relationships with high-value accounts. By tailoring marketing efforts to specific accounts, businesses can create […]
March 10, 2023
Account-based marketing (ABM) is a highly-targeted approach that is becoming increasingly popular among B2B marketers. Rather than focusing on attracting as many leads as possible, ABM […]
March 9, 2023
Account-based marketing (ABM) is a powerful approach to marketing that focuses on building relationships with high-value accounts. By targeting specific accounts, ABM allows businesses to create […]
March 1, 2023
Account-Based Marketing (ABM) is a strategy that focuses on targeting specific accounts or companies rather than broad audiences. It’s a highly effective B2B sales approach that […]
November 5, 2021
The days of uploading text content with a 5% keyword density and expecting it to attract buyers are long gone. E-commerce has gotten competitive in recent […]
August 23, 2021
August 17, 2021
Find out which social media tools you should have in your content marketing toolbox.
December 29, 2020
Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are […]
December 17, 2020
What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]
November 18, 2020
With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]
November 11, 2020
Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]
October 21, 2020
For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]
October 6, 2020
As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]
December 20, 2019
What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]
April 2, 2018
It can be really challenging to promote your freelance business in a competitive market. In order to sustain your business, you need to get leads and ultimately […]
August 23, 2017
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
August 18, 2017
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
July 5, 2017
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
June 12, 2017
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
January 31, 2017
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
September 9, 2016
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
September 1, 2016
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
August 26, 2016
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
August 19, 2016
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
August 12, 2016
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
August 8, 2016
The 4 Best Marketing Analytics Tools Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: […]
July 20, 2016
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
July 14, 2016
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
June 28, 2016
You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]
June 24, 2016
Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]
June 20, 2016
Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]
May 7, 2016
As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]
April 20, 2016
Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]
February 18, 2016
We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]
February 15, 2016
By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]
February 11, 2016
As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]
October 16, 2015
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 6, 2015
Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]
September 25, 2015
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
September 18, 2015
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
August 13, 2015
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
August 4, 2015
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
July 18, 2015
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
June 4, 2015
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
March 30, 2015
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
March 19, 2015
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
January 5, 2015
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
January 2, 2015
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
December 15, 2014
It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]
November 25, 2014
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]
November 10, 2014
One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]
November 6, 2014
There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]
November 3, 2014
If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]
October 23, 2014
One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]
October 16, 2014
Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]
October 6, 2014
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]
September 29, 2014
Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]
September 25, 2014
Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]
September 11, 2014
“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]