Content Writing Mastery: How to Write Effectively for an Online Audience

One of the issues that a business writer or blogger must understand is how to compose for the online consumer.

For starters, content writing for an online market is very much different than composing for print media. Web users are less tolerant. They scan substance on the screen, which is more stressful for the eyes. Also, they have more selections at their disposal. If they don’t like what they’re reading, they can go to another page at the click of a button. Capturing their interest and sustaining their attention are a must when it comes to composing online content.

These are some very fundamental tips for writing a quality business article:

1. Make certain your titles are captivating. Within copywriting circles, it is understood that “the headline gives weight to 80% of the first impression” before readers decide whether to continue reading the sales copy. The same principle applies to the article title. Readers will subconsciously critique your whole article based on the first impression they get from your title. You only have 3 seconds to sway them to stay, and such can only be accomplished by means of a catchy title.

2. Use bullets and numberings as much as you can. Listing the key points of your article in an easily readable format encourages readers to peruse the article to the end, searching for the information they want or tidbits they will deem captivating. You can make things easy for them by designing your website for simple browsing. You can also highlight vital statements of your content via bold fonts or variation of hues.

3. Keep your words understandable. Write just like you’re telling a message to a 12-year-old child. This isn’t meant to insult your prospective client. This is so because the average reading comprehension of Internet users is really that of a 12-year-old pupil.

4. Make your paragraphs short. Creating white spaces between sentences enhances readability and allows readers’ eyes to rest. It is especially important for online publications. Aesthetics experts even concur that 2/3 of the article should be composed of white spaces.

5. Add at least 1 image into your article. As the saying goes, “An image is worth a thousand words.” Images add richness to your content. The relevancy of images can help emphasize key points and make readers more willing to read a long article. It also encourages readers to share articles on social media because social networks can feature the image in the post. In an e-commerce site, 67% of consumers say the quality of a product image is very important in selecting and purchasing a product.

{{cta(‘e1ae3ca5-1611-4bdc-8228-076d0a897544’)}}