What Is Marketing Automation?

One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation is a dream tool for marketing managers, if executed properly.

Marketing automation Singapore refers to software platforms and technologies designed for marketing departments to more effectively market on multiple online channels (such as emails, blogs, social media, websites, etc.) and automate repetitive tasks.

By specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, marketing managers can increase efficiency and reduce human errors.

Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing, especially Inbound Marketing Singapore.

The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

Inbound Marketing* in the context of marketing automation combines two major trends in marketing: the move to web-based Inbound Marketing, and the growing utilization of Marketing Automation.

Inbound Marketing attracts prospects to a company’s website through a combination of Search Engine Optimization (SEO) and Social Media Marketing Singapore, then engages them with thought-leadership content, converts them to identified sales leads through the completion of forms, and then nurtures them through a program of drip marketing through email marketing until prospects are determined to be “sales ready”.

Imagine you’re trying to grow a plant. First you need fertile soil ripe for the growth of your plant. Next you need seeds themselves to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It’s not foolproof, but it’s not impossible.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

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