The 5-Step Formula To Successful Inbound Marketing
August 8, 20154 Top Search Ranking Factors To Pay Attention To
August 18, 2015
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for 7 optimization tips to make your own professional landing pages better.
1. Optimize Your Headline
Search engines want to do refer as many users as possible to websites and content that are most relevant to what they are looking for. The headline can be said to be the most important page element because they are what compel visitors to click, read, share or subscribe.
Therefore, when crafting your headline, keep in mind these best practices:
a. Keep it short: The headline must be succinct, to the point and “packs a punch” in a way that it is impressive to visitors who instantly know your offer is THE one they are looking for.
b. Keep it keyword-centric: Include choice keywords within different headings tags (like h4 and h1) and bold or italicize your headline. It helps with SEO.
c. Split-test your headline: Spend considerable time writing your headlines and split-testing to improve them. A compelling headline grabs the reader’s attention in 7-10 words.
2. Optimize Your Copy
In the same way that you optimize your headline, your copy (main body content) should also be concise and compelling enough to arouse curiosity. The more relevant the copy is written to target a particular buyer persona, the more intrigued the targeted visitors will be, leading to more visitors-to-leads conversions.
Use short sentences and create white space with smaller paragraphs and bullet points. Bullet points are a great way to hone in on key aspects of your offer and make the information easier for users to digest.
3. Complementary Image Or Video
Professional landing pages that include a relevant image give visitors a tangible idea of what they will receive and make landing pages much more visually appealing. The right kind of images and videos go a long way in establishing trust with the prospect.
When you provide a video, you can try short and long versions to see which is more effective or preferable, but it really depends on how much crucial detail needs to be conveyed. The video should not be longer than 1 minute.
The good thing about videos is you can also upload them to YouTube, link them to your landing pages and optimize the video page with keyword-laden description. It is suggested that video is 52 times more likely to show up on page one of Google search result than a text article if the keyword competition is not so keen.
4. Include Social Sharing Buttons/Links
Social sharing buttons are a common feature on professional landing pages now. These links enable visitors to easily share your landing pages with their connections on social networks like Facebook, Google+, LinkedIn and Twitter, extending the reach of your landing page beyond your own network of contacts, fans, and followers.
5. Attractive Opt-In Forms
Keep your subscription forms short and sweet. The less information asked in a form, the higher the chances of prospects filling it. Try to keep fields at a minimum by only asking information that is relevant and important to your business.
Keep in mind that people are more resistant to give up their information these days, especially because of the increase in spam. Add a privacy message (or link to your privacy policy) that indicates their personal information will not be shared or sold.
Concerning the call-to-action (CTA) button, words like “Submit” will make visitors feel stressed and not want to submit anything. Instead, try “Download Whitepaper”, “Get Your Free Ebook” or “Join Our Newsletter”.
6. Continuous A/B Testing
The best way to improve landing page performance is to keep testing new pa ge element designs and ideas with A/B testing and keep optimizing your landing pages. To discover the best way to test your website, you can read the following article “Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website“. It provides lots of effective ways to conduct an A/B testing by checking the CTA buttons, headlines, hyperlinks, etc.
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