Native Advertising and Inbound Marketing

Native advertising is a form of advertising that consists of content relevant to your audience.

The most popular forms of native advertising in Singapore are:

• sponsored blog posts,
• sponsored story on Facebook,
• a promoted video on YouTube and
• promoted tweets.

Usually an advertiser pays to have them appear on the target audience’s organic content stream.

Inbound Marketing* allows you to acquire leads from providing content useful to the customers such as ebooks, and hence you are helping them with their products rather than simply persuading them to buy your product.

Developing content that is informative and useful to your prospective customers allows you to promote your products in a way that you don’t come off as a pushy salesperson, and thus likely to be better received.

Content creation is integral to Inbound Marketing success, and native advertising simply helps to better spread your content.

Educate To Persuade

Ultimately, your goal should be to sell your products, but the process will be so much easier when you offer valuable information on why a prospect should consider your products/services.

Think of native advertising as an advertisement intending to be less intrusive, but rather more “helpful”, and this can go hand-in-hand to facilitate Inbound Marketing.

The key: to promote your content, not your product.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

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