June 24, 2016
Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]
June 20, 2016
Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]
June 16, 2016
More subscribers are almost as good as money in the bank, so here you go… 1. Include a call-to-action at the end of your blog posts. […]
June 6, 2016
One of the simplest paths to gain standing, leads, credibility and trust from your clients is to write your own ebook. Many people are intimidated by […]
May 17, 2016
Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website. […]
May 10, 2016
Have you ever asked yourself what is the major determinant of client satisfaction? The answer will be added value. In a competitive market, where you will […]
May 7, 2016
As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]
April 30, 2016
Caring and supporting your customers has never been more crucial in this day of marketing automation. Many times we get so caught up in getting things […]
April 20, 2016
Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]
April 11, 2016
Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated […]
April 7, 2016
Are LinkedIn Groups effective for promoting your business? My short answer is ‘yes’ and here’s why… LinkedIn Groups are virtual meeting rooms (or forums) where people […]
April 4, 2016
What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind. Source: […]
April 1, 2016
Why bother? Good customer service is the life blood of any business. Although new customers are important, good customer service will help generate customer loyalty and […]
March 28, 2016
This guide will look at how a smart brand took advantage of this new era in SEO and won by optimizing on topics instead of keywords.
March 14, 2016
Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become […]
March 10, 2016
Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money […]
March 7, 2016
Telemarketing in Singapore is a pretty old business. Telemarketing singapore got its start in the 1950s and has not changed much since it began. The earliest […]
February 18, 2016
We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]
February 15, 2016
By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]
February 11, 2016
As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]
February 4, 2016
In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and […]
January 27, 2016
The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand […]
January 15, 2016
Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they’re not the same strategies. I would like to clearly […]
January 12, 2016
Your company may have a range of social media accounts, but not an implementation strategy. I think this is one major distinction many businesses fail to […]
January 7, 2016
I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about […]
January 4, 2016
The statistics can’t lie. As the marketplace shifts online, Inbound marketing is poised to take over traditional marketing methods in terms of lead generation performance. Consider […]
December 28, 2015
Research published by analyst firm Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites such as Twitter, […]
December 26, 2015
3 most important pieces of advice I can share with someone who is new to social media: A: 1) Be engaging. More than ever, social media […]
December 22, 2015
It’s time for me to talk about social media and some ‘rules’ to make this work profitably. Social media is powerful because it has a “different” […]
December 14, 2015
There is an abundance of free online SEO tools available on the Internet. Most of them provide some pretty impressive statistics and information to help you […]
December 7, 2015
I was thinking aloud some interesting business blogging strategies that you can immediately apply to increase awareness and improve your online business. 1) Offer advice, industry […]
December 3, 2015
The adoption of Inbound Marketing* in Singapore and generally across Asia is not as fast as we had wished. Based on feedback, the biggest challenge business […]
November 11, 2015
Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses […]
November 6, 2015
The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, […]
November 3, 2015
Most of us have so many tasks to do every day that it can seem unmanageable and overwhelming. The digital marketing workload only seems to increase […]
October 28, 2015
Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are […]
October 21, 2015
It’s great that your website is doing well at generating sales leads, but the seller’s journey is far from over. As your marketing or sales department […]
October 16, 2015
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 13, 2015
Does it ever occur to you why headlines are often in bold and red? Just because every copywriter is doing it doesn’t mean you have to […]
October 10, 2015
If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with […]
October 6, 2015
Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]
September 30, 2015
Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, […]
September 25, 2015
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
September 22, 2015
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
September 18, 2015
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
September 15, 2015
What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, […]
September 8, 2015
Ever encountered the following? You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing […]
September 4, 2015
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
September 1, 2015
Let’s have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You’ve filled in your personal information and are ready to […]
August 28, 2015
As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell […]
August 25, 2015
There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the […]
August 21, 2015
You may ponder, “Will Inbound Marketing in Asia work for me? How effective it is to my business?” Results will vary on case-by-case basis, but across […]
August 18, 2015
There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings. Certain people agree, […]
August 13, 2015
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
August 8, 2015
1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create […]
August 4, 2015
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
July 31, 2015
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
July 28, 2015
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
July 24, 2015
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
July 21, 2015
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
July 18, 2015
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
July 14, 2015
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
July 10, 2015
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
July 6, 2015
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
July 2, 2015
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
June 29, 2015
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
June 25, 2015
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
June 22, 2015
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
June 18, 2015
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
June 15, 2015
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key […]
June 11, 2015
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
June 8, 2015
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]
June 4, 2015
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
June 1, 2015
Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about […]
May 28, 2015
Imagine having to read through a 50-page report. For most casual readers, that is a load of tedium. Wouldn’t you be more interested if it was […]
May 25, 2015
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
May 21, 2015
Social media marketing is one of the vital components for an Inbound marketing campaign and Inbound marketing is a form of digital marketing that involves SEO, […]
May 18, 2015
Did you know that the +1 button on Google+ is served more than 5 billion times per day? With the vast reach of Google and its […]
May 14, 2015
Infographics illustrate graphical representations of data and information that can be shared frequently on social media, and have the potential to go more viral than a […]
May 11, 2015
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
May 7, 2015
This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible […]
May 4, 2015
As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t […]
April 30, 2015
For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out […]
April 27, 2015
Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your […]
April 23, 2015
One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation […]
April 20, 2015
One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they […]
April 16, 2015
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how […]
April 13, 2015
Previously in “Inbound Marketing: ALL Your Questions Answered! (Part 1)“, we defined what Inbound Marketing* is and how it works. In this post, we explain why […]
April 9, 2015
Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the […]
April 6, 2015
All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we […]
April 2, 2015
Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]
March 30, 2015
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
March 26, 2015
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
March 23, 2015
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
March 19, 2015
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
March 16, 2015
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
March 12, 2015
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
March 11, 2015
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
March 9, 2015
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
March 5, 2015
When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of […]