October 23, 2017
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 19, 2017
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 17, 2017
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 16, 2017
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 10, 2017
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 9, 2017
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 3, 2017
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 2, 2017
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
September 29, 2017
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
September 28, 2017
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
September 25, 2017
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
September 22, 2017
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
September 18, 2017
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
September 15, 2017
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
September 11, 2017
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
September 6, 2017
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
September 4, 2017
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
August 31, 2017
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
August 24, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
August 23, 2017
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
August 21, 2017
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
August 18, 2017
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
August 17, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
August 14, 2017
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
August 11, 2017
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
August 10, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
August 7, 2017
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
August 3, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. When it comes to writing blog […]
August 1, 2017
Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 […]
July 27, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. A blog makes your website more […]
July 25, 2017
Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people […]
July 24, 2017
Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
July 20, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
July 19, 2017
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
July 18, 2017
After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on […]
July 13, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In the past, the goal of […]
July 12, 2017
It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. […]
July 11, 2017
After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very […]
July 6, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Your website is the foundation of […]
July 5, 2017
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
July 3, 2017
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
June 28, 2017
Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of […]
June 26, 2017
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
June 23, 2017
Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and […]
June 21, 2017
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
June 19, 2017
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
June 16, 2017
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
June 13, 2017
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
June 12, 2017
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
May 31, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
May 29, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
May 26, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
May 24, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
May 22, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
May 19, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
May 17, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
May 15, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
April 25, 2017
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
April 24, 2017
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
April 21, 2017
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
April 20, 2017
As you browse the Internet, you may have come across website copy like this:
April 18, 2017
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
April 17, 2017
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
April 13, 2017
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
April 12, 2017
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
April 7, 2017
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
April 3, 2017
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
March 29, 2017
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
March 28, 2017
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
March 16, 2017
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
February 28, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
February 22, 2017
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
February 17, 2017
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
February 8, 2017
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
February 7, 2017
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
February 3, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
February 1, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
January 31, 2017
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
January 25, 2017
Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to […]
January 18, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages […]
January 13, 2017
January 12, 2017
Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, […]
January 9, 2017
Is it possible to do Digital marketing without paying a cent?
December 29, 2016
A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks […]
December 22, 2016
Facebook recently announced a new tool for developers that allow them to build bots for Facebook Messenger. These bots can add a whole new array of […]
December 16, 2016
The buyer’s Journey to make a purchase has evolved rapidly.The more technology advances, the more it is integrated into our daily lives and we will continue […]
December 9, 2016
SEO was quite easy in the past. One could almost guarantee results. However, it is so different now. Today, instead of just matching query to keywords, […]
December 8, 2016
Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified. (More importantly, mobile now represents […]
December 5, 2016
Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and […]
November 28, 2016
Have you heard of Facebook Instant Articles? Need to distribute your own particular Instant Articles on Facebook? Let’s get started First off: What are Facebook Instant […]
November 23, 2016
November 22, 2016
The Magnificent 7 for Website Security Website Online Security is no longer just an optional concept. Rather it is a necessity for businesses of all sizes. […]
November 15, 2016
November 14, 2016
With over 2 billion internet users, where can business owners go to find potential visitors to their website? Well, you could try the top U.S. website: […]
November 4, 2016
You must have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications; targets […]
November 3, 2016
Digital Marketing is a tricky business. Technology has brought the marketing field a long way. To stay on top is forever advancing into different strategies and […]
October 27, 2016
Did you know you can get number 1 ranking on Google for free?
October 27, 2016
Millions of businesses, bloggers and artists want to be visible to everyone looking for their products or services. They compete aggressively for the first-page of Google […]
October 26, 2016
Singapore is a prime market for the IT industry. In 2015, the government launched ICT tenders in digital, IT infrastructure, and data and web services worth […]
October 20, 2016
Trying to get new business is ever increasing challenge. Telemarketing is a marketing strategy that involves connecting with customers through phone or more recently web-based video […]