March 2, 2015
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
February 26, 2015
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
February 25, 2015
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
February 23, 2015
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
February 19, 2015
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
February 18, 2015
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
February 16, 2015
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
February 12, 2015
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
February 9, 2015
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
February 6, 2015
The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, […]
February 5, 2015
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
February 2, 2015
Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise […]
January 29, 2015
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
January 26, 2015
“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your […]
January 22, 2015
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
January 19, 2015
Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many […]
January 15, 2015
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
January 12, 2015
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
January 8, 2015
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
January 5, 2015
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
January 2, 2015
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
December 29, 2014
Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving […]
December 26, 2014
LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others. Discover […]
December 22, 2014
One of the biggest issues any business would face is its unique position in the market. If you’ve not got a unique position, then you’ll find […]
December 18, 2014
The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online […]
December 15, 2014
It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]
December 12, 2014
1. Profile Image Since LinkedIn is a professional networking site, keep your profile picture strictly professional. It projects a good image and a sense of presence […]
December 9, 2014
According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. […]
December 4, 2014
Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or […]
December 1, 2014
We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 […]
November 28, 2014
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
November 25, 2014
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]
November 20, 2014
Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting […]
November 13, 2014
1. Spend More Time Listening Than Talking Get to know your prospects by asking a lot of questions. This way, you truly learn what this person […]
November 10, 2014
One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]
November 6, 2014
There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]
November 3, 2014
If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]
October 30, 2014
You must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again. How do […]
October 26, 2014
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ […]
October 23, 2014
One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]
October 20, 2014
Marketing and Sales teams may seem like strange bedfellows: having distinctively different roles but can’t do without each other, but the truth is both teams are […]
October 16, 2014
Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]
October 13, 2014
For any businesses that realize a need to provide constant support to prospects, customers or partners, these few ideas should provide the online means for the […]
October 9, 2014
One of the biggest mistakes that causes businesses to fail is the merchants ultimately failing to meet the demands and expectations of customers. In other words, […]
October 6, 2014
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]
October 2, 2014
The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic […]
September 29, 2014
Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]
September 25, 2014
Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]
September 22, 2014
How do you know what the best social networking site is for your business? A lot of business owners just migrate towards Twitter, LinkedIn and Facebook […]
September 18, 2014
Obviously the use of video for marketing is becoming more popular. One of the reasons is that videos are now ranking in the search engines. This […]
September 15, 2014
Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are […]
September 11, 2014
“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]
September 8, 2014
Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales […]
September 4, 2014
It has been said that blogging should be an important feature of your overall Inbound Marketing* strategy. We blog to share our views and at the […]
September 1, 2014
Whenever we speak of marketing, the 4P’s come to mind as part of the strategy. However, will just understanding these 4P’s be enough? Do Singapore companies […]
August 28, 2014
People communicate through email every day. It’s overwhelming to look at your disorganized inbox while it has to be one of your top priorities of the […]
August 25, 2014
Inbound lead generation singapore has its basis on a triangle strategy comprising of search engine optimization, business blogging and social media promotion. The triangle strategy can […]
August 21, 2014
Having a plan of any kind for your business is always the better option because it sets the tone and framework for a defined process of […]
August 18, 2014
I hope we have all realized how effective blogging can be for Inbound Marketing*. However, to quote a variation of a popular line from a movie—”if […]
August 14, 2014
Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it has subtly moved into your emailing, browsing, […]
August 11, 2014
Social media plays a very important role in Inbound Marketing* in attracting prospects and converting them into sales leads for our organizations (read our previous post: […]
August 7, 2014
There are multiple modules that can build up the growth of an Inbound Marketing* strategy, and Search Engine Optimization (SEO) is one process that affects the […]
August 4, 2014
If you are in or wanting to be involved in Inbound Marketing*, here are some of the habits you want to acquire or develop in your […]
July 28, 2014
As a marketing rep or business owner, are you on social media already? It’s not just because it is a trend that you should be; it […]
July 24, 2014
What is CDN? A content delivery network or content distribution network (CDN) is a large distributed system of servers located in multiple data centres across the […]
July 21, 2014
Have you ever heard of acronymization? It is the act, process, or result of turning a phrase into an acronym. The world of Inbound Marketing* is […]
July 17, 2014
Riding on the exponential growth of social media platforms, BuzzFeed and Upworthy have picked up a lot of media attention while growing rapidly in recent years. […]
July 14, 2014
Tracking performance data via analytics is an integral aspect of marketing campaigns, but most marketers in Singapore are not well versed in it, even underestimate its […]
July 10, 2014
Social media platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram are already heavily utilised by many companies looking to grow their reach, but here’s […]
July 7, 2014
Engaging in Inbound Marketing mandates the establishment of a business blog, active social media accounts, well-designed landing pages, and enticing marketing offers, all orchestrated to captivate […]
July 3, 2014
Your digital marketing Singapore budget is always being utilized in several different directions. Sometimes, it is very difficult to know what to invest in to reap […]
March 3, 2014
Social media has been a great marketing platform for companies and firms in recent years, one of the most commonly used being Twitter. Companies are striving […]
February 27, 2014
I can’t emphasize enough on how powerful visuals are for bringing across a message, showing data and sharing information. They capture the readers’ attention, deliver messages […]
February 24, 2014
Looking at Mark Zuckerberg and the late Steve Jobs as examples of high standards, it is irrefutable that great presentation skills coupled with slides designed for […]
February 20, 2014
There are many business owners who dream of getting high income and profits through their e-commerce sites. E-commerce business enables site owners to earn thousands of […]
February 17, 2014
Email marketing has always been a dominant business practice for Singapore and Asian digital marketers, but the type of emailing deployed is normally carried out in […]
February 13, 2014
Local marketers and businesses are increasingly recognizing the importance and impact of social media marketing on B2B lead generation in Singapore and Asia. According to general […]
February 10, 2014
With one-third of the world has already having access to the Internet, social media has become mainstream as global interactions becomes increasingly integrated. Social media is […]
February 6, 2014
In Inbound Marketing*, it is important for your landing page to not just be found by people, but by the right people. By this, I mean […]
February 3, 2014
Calls-to-action (CTAs) are essential parts of Inbound Marketing*. It is typically an image or text that prompts visitors to take action, such as: subscribing to a […]
January 30, 2014
Do you know what Singapore companies should have on their websites for lead generation? More landing pages! A landing page or squeeze page, such as this […]
January 27, 2014
The companies in this world of technology are showing drastic changes in remodeling their marketing strategies. Before the Internet was born in the 1990s, outbound marketing, […]
January 23, 2014
More Singapore marketers are getting on the Inbound Marketing bandwagon, because it is simple, relatively inexpensive and more effective. We’ve already roughly established what inbound marketing […]
January 20, 2014
Gone are the days when you want to advertise your products, you try to reach as many people as possible to find potential customers. We live […]
January 17, 2014
We’ve already discussed why Inbound marketing* is so effective in generating sales leads, but you might ask, “Help! How exactly can I implement inbound marketing?” Maybe […]
January 13, 2014
Traditionally, Asian marketers adopt outbound marketing to promote their products and services. Outbound marketing usually involves cold-calling, direct mail, buying ads in newspapers, magazines, on radio […]