October 11, 2016
Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is […]
October 5, 2016
The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power […]
September 23, 2016
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
September 21, 2016
It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow […]
September 19, 2016
According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, […]
September 15, 2016
Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same […]
September 14, 2016
How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in […]
September 13, 2016
Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it’s likely that you’re not leveraging […]
September 9, 2016
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
September 7, 2016
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
September 5, 2016
This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing […]
September 1, 2016
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
August 31, 2016
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to […]
August 31, 2016
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
August 29, 2016
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
August 26, 2016
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
August 25, 2016
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
August 23, 2016
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
August 19, 2016
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
August 17, 2016
Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this […]
August 15, 2016
Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. […]
August 12, 2016
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
August 11, 2016
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
August 8, 2016
The 4 Best Marketing Analytics Tools Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: […]
August 5, 2016
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
August 3, 2016
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
August 1, 2016
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
July 29, 2016
Search Engine Optimization is the process of improving your website so that it attracts more visitors through the use of search engines. In Inbound Marketing, this […]
July 28, 2016
The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings […]
July 25, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
July 22, 2016
Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing […]
July 20, 2016
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
July 18, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and […]
July 15, 2016
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
July 14, 2016
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
July 11, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
July 8, 2016
The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we […]
July 5, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
June 28, 2016
You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]
June 24, 2016
Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]
June 20, 2016
Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]
June 16, 2016
More subscribers are almost as good as money in the bank, so here you go… 1. Include a call-to-action at the end of your blog posts. […]
June 6, 2016
One of the simplest paths to gain standing, leads, credibility and trust from your clients is to write your own ebook. Many people are intimidated by […]
May 17, 2016
Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website. […]
May 10, 2016
Have you ever asked yourself what is the major determinant of client satisfaction? The answer will be added value. In a competitive market, where you will […]
May 7, 2016
As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]
April 30, 2016
Caring and supporting your customers has never been more crucial in this day of marketing automation. Many times we get so caught up in getting things […]
April 20, 2016
Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]
April 11, 2016
Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated […]
April 7, 2016
Are LinkedIn Groups effective for promoting your business? My short answer is ‘yes’ and here’s why… LinkedIn Groups are virtual meeting rooms (or forums) where people […]
April 4, 2016
What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind. Source: […]
April 1, 2016
Why bother? Good customer service is the life blood of any business. Although new customers are important, good customer service will help generate customer loyalty and […]
March 28, 2016
This guide will look at how a smart brand took advantage of this new era in SEO and won by optimizing on topics instead of keywords.
March 14, 2016
Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become […]
March 10, 2016
Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money […]
March 7, 2016
Telemarketing in Singapore is a pretty old business. Telemarketing singapore got its start in the 1950s and has not changed much since it began. The earliest […]
February 18, 2016
We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]
February 15, 2016
By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]
February 11, 2016
As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]
February 4, 2016
In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and […]
January 27, 2016
The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand […]
January 15, 2016
Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they’re not the same strategies. I would like to clearly […]
January 12, 2016
Your company may have a range of social media accounts, but not an implementation strategy. I think this is one major distinction many businesses fail to […]
January 7, 2016
I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about […]
January 4, 2016
The statistics can’t lie. As the marketplace shifts online, Inbound marketing is poised to take over traditional marketing methods in terms of lead generation performance. Consider […]
December 28, 2015
Research published by analyst firm Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites such as Twitter, […]
December 26, 2015
3 most important pieces of advice I can share with someone who is new to social media: A: 1) Be engaging. More than ever, social media […]
December 22, 2015
It’s time for me to talk about social media and some ‘rules’ to make this work profitably. Social media is powerful because it has a “different” […]
December 14, 2015
There is an abundance of free online SEO tools available on the Internet. Most of them provide some pretty impressive statistics and information to help you […]
December 7, 2015
I was thinking aloud some interesting business blogging strategies that you can immediately apply to increase awareness and improve your online business. 1) Offer advice, industry […]
December 3, 2015
The adoption of Inbound Marketing* in Singapore and generally across Asia is not as fast as we had wished. Based on feedback, the biggest challenge business […]
November 11, 2015
Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses […]
November 6, 2015
The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, […]
November 3, 2015
Most of us have so many tasks to do every day that it can seem unmanageable and overwhelming. The digital marketing workload only seems to increase […]
October 28, 2015
Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are […]
October 21, 2015
It’s great that your website is doing well at generating sales leads, but the seller’s journey is far from over. As your marketing or sales department […]
October 16, 2015
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 13, 2015
Does it ever occur to you why headlines are often in bold and red? Just because every copywriter is doing it doesn’t mean you have to […]
October 10, 2015
If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with […]
October 6, 2015
Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]
September 30, 2015
Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, […]
September 25, 2015
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
September 22, 2015
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
September 18, 2015
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
September 15, 2015
What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, […]
September 8, 2015
Ever encountered the following? You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing […]
September 4, 2015
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
September 1, 2015
Let’s have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You’ve filled in your personal information and are ready to […]
August 28, 2015
As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell […]
August 25, 2015
There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the […]
August 21, 2015
You may ponder, “Will Inbound Marketing in Asia work for me? How effective it is to my business?” Results will vary on case-by-case basis, but across […]
August 18, 2015
There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings. Certain people agree, […]
August 13, 2015
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
August 8, 2015
1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create […]
August 4, 2015
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
July 31, 2015
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
July 28, 2015
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
July 24, 2015
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
July 21, 2015
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
July 18, 2015
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]