The 5 Best Facebook Marketing Tips

Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best Facebook Marketing tips for savvy marketers:

1. Repackage Past Successful Content In New Ways

Most marketers do not want to recycle content even if it was a success; they prefer to create original content each and every time. As a result, time and energy is wasted on trying to figure out how to replicate that piece of successful content. If you want to be a good marketer, you need to learn to recycle and repackage past successful content, either by writing about it from another angle, or by reposting it at a different time to attract a different audience.

2. Use Facebook Video

Videos are good marketing tools for marketers since they are visual, entertaining, and can be shared easily. As such, you should always produce informational and entertaining videos related to your business. Facebook videos are easy to create as they are generally quite short (for viewing on the go), and they tend to have higher rates of engagements. If you have a special event or campaign, think about using Facebook Live as well.

3. Create A Facebook Group

Creating a Facebook group is a good way to develop a community of like-minded individuals, which can lead to in-depth discussions. Members of the group can share stories, reviews and also their experiences. As a marketer, all this data is useful, and you can also use this group to build up your reputation as a thought leader.

4. Encourage Reviews

If you have acquired a large fan base through your marketing activities, you can encourage them to leave reviews about your business. Positive reviews help create a good impression of your company, and increases your credibility as a whole. Even if a review is not positive, it provides feedback on the aspects of your company you should improve on. Just make sure that you reply to the negative reviews and promise to improve.

5. Include A Call-to-Action (CTA)

Many social media marketers do not include a CTA button and expect high engagement. It is important as marketers to state explicitly what you would like the viewers to do, by including CTAs such as, “Comment with your thoughts”, “Share this if you agree” etc. This guides the viewers to take action, which will increase engagement rates.

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