June 10, 2020
According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the […]
April 29, 2020
According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for […]
April 15, 2020
91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you’re in […]
April 8, 2020
This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only […]
January 9, 2020
In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology […]
November 20, 2019
As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give […]
November 8, 2019
You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks […]
October 22, 2019
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]
October 9, 2019
Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in […]
September 18, 2019
First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found […]
September 4, 2019
August 27, 2019
Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant […]
August 7, 2019
Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other […]
July 19, 2019
Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of […]
July 5, 2019
According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough […]
May 30, 2019
Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking […]
March 20, 2019
You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give […]
March 14, 2019
Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And […]
March 13, 2019
As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more […]
February 19, 2019
Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or […]
February 3, 2019
YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing […]
January 31, 2019
If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most […]
January 30, 2019
Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. […]
January 24, 2019
I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying […]
January 23, 2019
Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It […]
January 22, 2019
The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you […]
January 16, 2019
Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7. Your website may be the first […]
January 15, 2019
Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It […]
January 11, 2019
Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO […]
January 9, 2019
For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing […]
January 8, 2019
Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, […]
January 4, 2019
Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those […]
December 21, 2018
For B2B businesses, eBooks are a great way to prove your brand is an authority in the field. They are great lead magnets to draw site […]
December 18, 2018
Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your […]
December 13, 2018
For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to […]
December 12, 2018
A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services. Unlike traditional marketing, digital […]
December 11, 2018
Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings […]
December 7, 2018
Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use […]
December 4, 2018
Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing […]
November 30, 2018
But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming […]
November 28, 2018
A good content strategy is fundamental to understanding your customer’s pain points. All web content should be useful to someone, and it can’t be useful unless […]
November 27, 2018
As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than […]
November 21, 2018
Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them […]
November 20, 2018
Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the […]
November 9, 2018
Nearly every business relies on digital marketing, be it to promote their products or services or to reach out to their target audiences. As most marketers […]
November 8, 2018
The first thing that comes to your mind when people discuss ongoing SEO content? That’s right. Blogs. Blogging is such an important part of inbound marketing […]
November 7, 2018
For businesses, automation is the way to go as we look to remove the constraints of human limitations. With every new development, we are moving a […]
October 19, 2018
As more industries continue to move their marketing campaigns online, how can you continue to stay competitive and ensure you optimise your lead generation process? We […]
October 18, 2018
For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites which are […]
October 16, 2018
In case you are unfamiliar with the term “meta descriptions”, it is a short paragraph that provides a brief explanation of the content of the website. […]
October 5, 2018
What is video marketing? Simply put, it is to integrate videos into your marketing campaigns to promote your company, product or service. According to a report […]
October 3, 2018
As the number of media platforms increases, digital marketers also have to evolve. These days, people spend time online on platforms such as Facebook, Instagram, Twitter, […]
September 28, 2018
Let’s be honest. Are you generating enough leads from your website? Hubspot reports that 63% of marketers found generating traffic and leads one of their top […]