Our Services: End-to-End Lead Generation & Digital Marketing

As a full-service B2B marketing agency, iSmart provides all the expertise you need to attract, nurture, and convert leads at scale. Our key services include:

Performance Marketing (SEM & Social Ads)

Drive immediate lead generation with targeted paid campaigns. Our team consists of experts in Google Ads, LinkedIn Ads, Facebook/Instagram, YouTube, and programmatic advertising. We design ROI-focused campaigns to reach the right prospects at the right time with compelling calls-to-action. Through ongoing A/B testing and optimization, we maximize your cost per lead efficiency. Whether it’s search ads capturing high-intent buyers or eye-catching social ads creating demand, we ensure every dollar spent delivers results.

›

Analytics, CRO & Digital Strategy

Every campaign is backed by robust analytics and continuous improvement. We track all key metrics – traffic, conversion rates, CPL, ROAS, you name it – and provide clear reporting.

Our team conducts regular analysis to find opportunities for improvement, whether it’s tweaking landing page design to improve conversion (CRO) or reallocating budget to the best-performing channels.

We also advise on broader digital strategy in Asia, from expanding into new online markets to staying compliant with data/privacy regulations (like PDPA). In short, we help you make data-informed decisions that drive growth.

›

Marketing Automation & Email Nurturing

Not every lead will be sales-ready right away – and that’s okay. We implement leading marketing automation platforms (such as ActiveCampaign, HubSpot, or others) to nurture leads over time. Through drip email campaigns, behavior-based triggers, and lead scoring, your prospects stay engaged with useful content until they’re ready to buy. This keeps your brand top-of-mind and ensures no potential customer falls through the cracks. Automation also streamlines your funnel, so your sales team only works the most qualified, “warm” leads.

›

Account-Based Marketing & Outbound Campaigns

For high-value accounts and B2B opportunities, we deploy personalized outreach that opens doors. Our ABM programs identify your “dream clients” and engage them with tailored content, ads, and one-to-one communications. We can integrate B2B telemarketing/appointment setting as needed – seasoned callers will represent your brand to set qualified meetings with key decision-makers. By focusing your resources on the most relevant accounts, you’ll see higher win rates and larger deal sizes.

›

Search Engine Optimization (SEO) & Content Marketing

Boost your visibility on Google and position your company as an authority. We create high-quality, keyword-optimized content that answers your audience’s questions and earns trust. By ranking on page 1 for relevant searches, you capture valuable organic traffic and inbound leads (knowing that 90% of B2B researchers use search during purchase research). Our content strategy emphasizes E-E-A-T – experience, expertise, authority, trustworthiness – to satisfy both users and search algorithms.

›

Regional Digital Strategies

Succeeding across APAC requires knowing the terrain. We’ll help you adapt your digital marketing to each country’s culture and habits. This can include local SEO (optimizing for local search engines or languages), local social media and messenger campaigns (e.g. WeChat for China, LINE in Japan, WhatsApp in Singapore), and region-specific content creation. Our team has run campaigns in Singapore, Malaysia, Indonesia, Vietnam, Thailand, Hong Kong, China and more – giving us firsthand insight into what works in each market. With iSmart, your lead generation is effective from Southeast Asia to Greater China and beyond.

›

Pro Tip: An effective lead gen strategy blends multiple tactics. For example, combining inbound SEO content with LinkedIn Ads retargeting can yield great results – SEO builds your credibility and captures interest, while retargeted ads re-engage those visitors to convert them. Our holistic approach ensures all parts of your marketing machine are synchronized for maximum impact.

Ready to Grow with Smarter Lead Generation?

Don’t let competitors take the leads that should be yours.
Partner with iSmart Communications and start seeing real results.

Our Proven Methodology: From First Touch to Closed Deal

Delivering consistent leads isn’t magic – it’s a science. Over the years, we’ve developed a proven methodology that we tailor to each client’s needs. Here’s how a typical engagement with iSmart flows:

1. Discovery & Strategy: We start by getting to know your business in depth. Our team will consult with you to understand your target audience, value proposition, revenue goals, and current challenges. We also audit your existing digital presence and that of your competitors. Armed with these insights, we develop a custom lead generation strategy and roadmap. This plan outlines the best channels and tactics to reach your ideal customers and sets clear KPIs (E.g., lead volume, CPL, conversion rate) so we can track success.
2. Attract – Multi-Channel Lead Acquisition: Next, we launch campaigns to attract your target prospects. This often includes creating SEO-optimized content (blogs, whitepapers, infographics) to draw in organic traffic, as well as running targeted advertising. We’ll use Google Search and Display ads, LinkedIn and Facebook campaigns, YouTube videos, and more – wherever your audience spends time. For your highest-value accounts, we incorporate account-based marketing tactics like personalized ad campaigns and outreach tailored to those companies. The goal is to fill the top of your funnel with the right people: decision-makers who need your solution.
3. Engage & Nurture – Turning Interest into Leads: At this stage, raw traffic starts converting into identifiable leads. When someone downloads a guide or fills a form, we make sure they’re immediately engaged. Using marketing automation,b> we send timely follow-up emails and content personalized to their interests. For example, a lead who showed interest in “cloud software” might enter a nurturing workflow with helpful content about that topic.
   Our scoring models (powered by AI) gauge each lead’s readiness – their activity (website visits, email opens, event attendance, etc.) tells us who is heating up. Throughout this process, we keep providing value through tips, case studies, and industry insights, establishing your brand as the go-to expert in their eyes. Remember, B2B buyers value informative content highly; providing it builds trust.
4. Convert – Qualified Meetings & Sales Alignment: When a lead hits a qualification threshold (or takes a high-intent action like requesting a demo), we move them to the conversion stage. Here, iSmart ensures that no hot lead goes to waste. We either pass the lead directly to your sales team with full context or our appointment-setting specialists step in to schedule a meeting for you. By acting quickly (while your solution is top-of-mind for the prospect), we capitalize on interest. We’re well-versed in consultative B2B selling, so this handoff is smooth and professional, not pushy.
   The result: your sales reps spend time closing deals, not chasing unqualified contacts. And because we’ve nurtured the leads properly, they come to sales conversations educated and primed – shortening your sales cycle.
5. Analyze & Optimize – Continuous Improvement: After campaigns launch, we don’t hit cruise control. Our team continuously monitors performance data and refines your programs. Weekly and monthly reports will show how we’re tracking against KPIs. We run A/B tests on ads and landing pages, adjust targeting criteria, and tweak content based on what the data tells us. Perhaps we’ll find that certain keywords drive cheaper conversions – we’ll shift budget there. Or maybe email open rates dip – we’ll experiment with new subject lines or send times.
   This agile optimization approach ensures your lead generation keeps getting more effective over time. Additionally, we keep you informed about new opportunities (e.g., a rising social platform in your industry) and will proactively suggest strategy enhancements. In short, we treat your success as an evolving journey, constantly finding ways to get you more and better leads at a lower cost.

Throughout all these stages, communication and transparency are paramount. You’ll know what we’re doing and why. We welcome your input and collaboration – after all, no one knows your business and customers better than you. By combining your insights with our marketing expertise, we create a powerful team focused on one thing: growing your business.

Why Appointment Setting Matters for B2B Businesses

• Experienced consultants conduct consultative telemarketing to pre-qualified leads.
• We schedule online or face-to-face appointments so your sales team focuses on closing.
• Outsourcing to iSmart keeps your pipeline steady and your team efficient.

The Most Effective Lead Generation Strategies Today

Winning programmes are multi-channel, data-driven, and AI-enhanced:

• Inbound Marketing & SEO
• Google Ads & YouTube Ads
• Social Media Advertising (TikTok, Facebook, Instagram, LinkedIn)
• Email Marketing & Marketing Automation
• Offline Lead Generation & Events

Success Stories

How we helped Fu Lin Men grow leads with integrated ads, SEO and automation.

+463%

increase in Monthly Web
Visitors

+723%

Increase in Website
Downloads

+767%

Increase in Form
Submissions

+520%

Increase in Enquiries
(WhatsApp & Calls)