Facebook Lead Ads are gradually becoming the most hyped up lead generation tool for businesses. Lead Ads allows people to show interest in a product / service by submitting a pre filled form to the advertiser.
If you haven’t know about Facebook Lead Ads by now, here is a brief introduction.
Basically, they are a great way to build high quality leads from Facebook . It’s simple and data entry less process provides advertisers with an effective way to generate low cost leads.
By tapping a few clicks on a lead ad, the leads details are automatically captured without the need for filling out an form.
By default you can get name and email of the visitor.
However, you can also add custom fields to capture more data.
Such data are already available in Facebook such as age, gender or phone number or it can include data the user has to enter manually such as annual income, answer to a survey or any custom data or question.
Its ease of use allows FB Lead Ads enables businesses to collect contact information and hear from people that are interested in their product or service.
Instead of the cumbersome method of sending them to a landing page and asking them to fill out a form, Facebook Lead Ads pre-fill that information right inside the Facebook. The users just need to hit the submit button and voila, the form data is sent to the advertiser.
However, as always with new technologies, businesses have found it difficult or confusing to use. They run out of ideas in using the Facebook Lead Ads which shouldn’t be the case.
Don’t worry, as we have compiled 10 ways you can use the Facebook Lead Ads to generate leads.
1 – Get more blog subscribers
Firstly, newsletter or blog signup is perhaps the most popular way to use Facebook Lead Ads. Use FB Lead Ads to find subscribers for your newsletter or blog via FB.
2 – Receive Inquiries for your product or service
Actually, there are some people on Facebook that are interested in your product or services. Use FB Lead Ads to gather contact details of people have shown interest in getting a inquiry or quote on your product or service.
3 – Giveaway Premium Content
Apart from the above, Content Giveaways is probably the best way of generating leads. It enables in giving users valuable content while getting their contact information.
Showcase your premium content to a broad audience who are hungry for value-driven content with Facebook Lead Ads.
Some of the types of content you can give away
- Checklists
- Content Templates
- Whitepapers
- Guides
- Reports
- Cheat Sheets
- Handouts
- Toolkits
- Case Studies
- Resource Kits and more.
4 – Find Participants for your event
Next, if you looking for participants and attendees for your business event or trade show, Facebook Lead Ads can easily capture more attendees, exhibitors / advertisers / speakers for your event.
You can use Facebook Lead Ads for;
Getting Webinar Attendees – Register attendees for your webinars.
Attracting more people to your Conferences – Target attendees and speakers for your conference.
Trade Show- Bring visitors and exhibitors to a trade show or business expo.
Tip – Add a custom question that will ask the registrant as what type of attendee they are. Such as are they advertisers / exhibitors, speakers or general audience. This will help you in segmenting your lists and the following emails / communication.
5 – Attract people to your Online Contests
Running an online contest requires participation from many people to make it successful. Reaching and adding new participants can never be much simpler with Facebook Lead Ads.
Recruit Contests Participants – Add new participants to your contest. When combined with UpViral (which integrates directly with ConnectLeads) you can instantly add new participants from Facebook Lead Ads, for any of your UpViral campaign.
Handout Discount coupons – Hand out giveaways or discount coupon codes via Facebook Lead Ads.
6- Generate leads from a specific region
Looking to generate leads on a geographic level? Facebook Lead Ads can also help you too.
With its targeting and segmentation capabilities you can target people that live in a specific zip code, city or country.
Some of the ways to use geotargeting with FB Lead Ads are:
Local lead generation – Get contact information of people that live in a specific area, city or country. Use custom question to take an appointment time from people.
Get people to Sign Petitions – Receive votes, affirmation or signatures from people on a cause you are working.
7 – Get more Leads for your software
Free Trial Subscriptions for your software can be made much easier without the hassle for them to go on your website with Facebook Lead Ads
You can use FB Lead Ads to;
Sign Up Trials Users – Signup people for the trial version of your software or app.
Send Software Download Links – Get more downloads on your software or app. Send the download link to your software in the email.
8 – Sign Up people for Trainings
FB Lead Ads can also be used to get more people to register for either free training or paid training courses.
9 – Service & Club Memberships
Is your business providing and targeting services to end users or consumers? Are you looking for more members at your physical business?
Another function of FB lead ads is to sign up people for your club, vocational center or association memberships.
Volunteers Sign Up – If you are working on a cause, you can find and get in touch with number of people interested in volunteering with you.
New members for Gym & Clubs – Find new members for your club, fitness center or vocational service.
10 – Find Business Partners
Last but not least, Facebook Lead Ads is great for finding new leads, members, customers, business partners and affiliates.
New Business Associate’s – Use Facebook Leads Ads to search for and reach potential service providers and associates.
Onboard new Affiliate Partners – Find people that interested to recommend your product / service to their audience.
Either you are adding new blog subscribers or are finding business partners, following up with a lead instantly is important.
A recent study by Harvard Business Review revealed that following up with a lead in first hour after signing up increase the chances of conversion by 7 times.
But with Facebook Lead Ads, you are just collecting contact information, you are not following up. However, its not as instantly.
With ConnectLeads you can instantly follow up with any lead that signs up on your Facebook Lead Ad. ConnectLeads enables you to connect your autoresponder with Facebook Lead Ads and you can send in an email as soon as they sign up on the lead ad.
FB Lead Ads allows you to easily find and connect with people that are interested in hearing from you.
From finding customer, business partners, event attendees to running online contests, Facebook Lead Ads can be used for wide range of business use cases.