4 Essential Content Marketing Strategies Every Startup Should Use

If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared to traditional marketing, content marketing (and digital marketing in general) is more cost-effective, time-efficient, and provides faster results, which can be a huge boon to startups. Here are 4 content marketing tips you should use for your startup:

1. Carefully Choose Your Brand’s Message

In order to create an effective brand for your startup, you must carry out industry research and come up with a unique selling proposition (USP). Your brand’s messaging should be based on this USP so that customers will know the value of your startup.

2. Find Cheap And Creative Content

You should source for affordable and good freelancers on sites like Fiverr. These freelancers can produce useful content across a range of topics and types, from written content to animated explainer videos, which are perfect for startups to convey their brand’s message to potential customers. 

3. Optimize Your Website

Your website, web pages, and content should be search engine optimized so that potential customers can find it on search engines. Add keywords to your website titles, meta descriptions, headings and also image alt-text. You should also use free tools like Google Analytics to track the performance of your website.

4. Distribute Your Content

Once you have your content live on your website, you need to distribute that content by leveraging on your social media profiles and posting on other popular sites your consumers might visit. You can repurpose longer content to create short snippets that will work better on social media.

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