7 Effective Strategies for Marketing on Snapchat

Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times more effective than Twitter), Snapchat is becoming an emerging tool that marketers use to build engagement and connections. Here are our 7 tips for successful Snapchat marketing:

1) Make Your Content Unique 

This strategy is vital, especially when you plan to build a sizeable audience out of the platform. With endless stories to view on Snapchat, you need something that’ll catch the eye of consumers quickly. Hence, make your content unique to the platform. It increases the value of that content to fans.

2) Provide Sneak Peeks Of New Products

Everyone wants the inside access to brands and their workings. Providing a sneak peek into your latest offerings before the launch will help to build buzz and bring attention to your brand.

3) Share Behind-The-Scenes Footage 

Alternatively, you can give them a peek behind the curtain by showing behind-the-scenes footage from upcoming campaigns. It could be a teaser campaign that would help to build hype. A snapchat clip showing your employees hard at work or having some fun within the office would also be great as this inside access to the inner workings would humanise your business.

4) Offer Exclusive Promotion

Everyone loves a discount. Do flash sales through Snapchat by sending promotion codes which they can only see in Snapchat. Since snapchat clips will disappear within 24 hours, the immediacy of the campaign is likely to help generate sales. This instant sale will immediately generate results that you can track while helping to maintain brand loyalty as customers will keep checking your Snapchat for new promotions.

5) Reply Customer’s Stories 

Have you ever wanted a brand to notice you? By using Snapchat Stories, you can interact with users who would love to get a reply from the brand. Make their day by staying engaged even after the Story is published; reply comments and collect feedback on your campaigns. 

6) Host Q&A discussions

Q&A sessions are a great way to use Snapchat to collect instant feedback and data. Use a casual tone to invite users to join the conversations so that they’ll be more likely to join even if they’re not prepared. 

7) Share Live News 

If you’re hosting or sponsoring an event, Snapchat can become a useful tool to help promote the event while it’s happening. People watching will want to be there, while participants will be interested to see if they’re featured. At the same time, the immediacy of Snapchat could be a method you’d use to update participants at the event, for example, sending them a Snapchat talking about the next panel happening in 10 minutes.

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