A Practical Guide to Optimising for Mobile Success

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

The topic of mobile marketing is tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed to marketers looking to take advantage of mobile: optimisation of websites for mobile viewing.

While there are a few different options for providing a mobile web experience, such as creating a separate mobile site or launching an app, the best option — from an optimisation standpoint — is using responsive design.

A responsive website uses the same URL and HTML across all devices: desktops, laptops, tablets, and smartphones. The only thing that changes is the CSS, which is a programming language that describes the style and formatting of a web page.

CSS allows the content on your website to adapt to different screen sizes, which means visitors always get a great viewing and browsing experience. What’s more, Google prefers responsive design to other mobile technologies because it allows for more efficient crawling and indexing.

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