Advanced Guide: 3 Tips to Improve Your Google AdWords Click-Through Rate

So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s attention.

However, you realise that it results in a large number of impressions, but little clicks. How do you increase the click-through rate? We have three tips for your text ads that will help.

1. Be Specific

Specificity is persuasive. Precise details, especially numbers, help to convey that you are telling the truth in your ads. Use exact details whenever they are available.

Consider these 3 headlines:

How to Get 6,312 Subscribers to Your Business Blog in One Day

How to Get Over 6,000 Subscribers to Your Business Blog in One Day

How to Get a Torrent of Subscribers to Your Business Blog in One Day

Out of the 3 headlines, the first uses this principle of specificity. Doesn’t it sound more convincing?

2. Incorporate A Countdown Timer In Your Ads

Nothing provokes responses like a limited time offer. It creates a sense of urgency in your audience and is more likely to convert visitors into leads.

You can include this in your ads simply by putting “{=” code in the AdWords web interface, after which the widget will appear. Just plug in the date and time the countdown ends, as well as how many days ahead of the countdown end date you want your ads to start running.

3. Use Emotional Triggers

There is a saying that people buy emotions, not things. You can have the best product in the world, but if it doesn’t appeal to your target audience on a visceral, emotional level, people will not buy it.

The emotional response you are trying to provoke depends on what you are offering and how you want your audience to respond to the ad.

Let’s look at the top 4 emotions that provoke people to click on your ad, and convert.

• Anger
• Disgust
• Affirmation or Aspirational
• Fear

As always, while you are running your AdWords campaign, remember to test, test, and test your ads to see which one performs better. Use the data as you run your campaigns to make decisions on what performs better.