Blogging Singapore: 3 Easy Ways To Optimise Your Blog Content

Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The freshness of blog posts means visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.

And the more blog content you write, the more keywords and key phrases you get to fill up and publish. You will also inadvertently create more internal and external links to related content. All these elements help SEO, increase knowledge for the benefit of readers and aid accessibility through search.

Here are 3 other ways to improve your blog content presentation.

1.     Incorporate text with images

Incredibly long blog posts are the in-thing now, but for some readers it is difficult to completely read a whole post due to short attention span or fatigue. Try incorporating images into your blog posts. It is not only attractive by providing support to the context, it also provides “visual breaks” so readers know they are starting afresh in a new segment of the post. It becomes easier to read that way.

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2.     Click-to-share function

Adding social bookmarking buttons to your posts allows your visitors to easily share your content with others on popular social media platforms such as Google+, Twitter, Facebook, LinkedIn, etc. Your content will reach a wider audience and you will garner more traffic, which is likely to result in greater leads and sales later on.

3.      Include related posts

You can add related posts to a certain blog post to keep visitors engaged on your site and increase their page views-per-session. You can try the Contextly plugin, which allows you to customise the look and layout of related posts, or manually select and list out related posts.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blogging and landing pages to generate sales leads.

Also, you can also check out guest blogging to learn about top tier guest blogging opportunities.