How to Leverage LinkedIn’s Advanced Search: A Step-by-Step Guide to Finding Quality Leads

Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads.

You can search for prospects using keywords, filtering your connection level, identifying your prospects’ location, and selecting LinkedIn groups you are a participant of.

Drill down your ideal customer as much as you can. Your goal is to find the people whom you are most likely to do business with. Once you have defined your parameters, you can generate a search by clicking the ‘search’ button at the bottom.

“Advanced Search” takes one step further by offering Boolean search technology—through the use of ‘AND’, ‘OR’ and ‘NOT’—to generate highly targeted results. However, you can also use quotation marks (“) for your search terms. Experiment with your search to find out which set of results suits you.

After identifying your prospects, you can save your search results 3 times, so make sure to choose keywords and phrases that lead to your most suitable sales leads.

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