How to Leverage Multi-Channel Lead Generation for Business Growth

This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”.

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix. In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

1. Blogging Brings in the Leads

According to HubSpot’s recent Benchmarks report, companies that blog 6-8 times per month double their lead volume. This proves that blogging is a highly effective channel for lead generation. In every blog post, include hyperlinks to landing pages within the copy of the post, as well as a prominent call-to-action. 

2. Email Marketing

Many businesses may think that email marketing is only best used when communicating with existing prospects and customers. Not so! Email can be a great channel for new lead generation. Here are some ways you can use email to generate more new prospects:

 3. Social Media

Social media isn’t just for liking funny pictures or tweeting what you ate for breakfast. Social media is an emerging channel that many businesses are taking advantage of. Here are some great tips for generating leads on social networks.

4.  Organic Search

While promoting your offers in many channels is crucial for lead generation, it’s also equally important to make it easy for people to find your landing pages through search engines. To do this, you need to apply search engine optimization (SEO) best practices to your landing pages, such as:

5. Use Links and CTAs within Offers

Offers themselves are great channels for lead generation. For example, in this eBook I have included links to other content offers you can download. As people share this eBook, they may discover other resources that we offer by the links within the content. 

6. A/B Testing

While this isn’t a channel per say, it is a great way to increase leads across all channels and tactics. A/B testing can be used in calls-to-action, landing pages, email marketing, advertising, and more. According to HubSpot research, A/B testing your landing pages and other assets can help you generate up to 40% more leads for your business. When done correctly, A/B testing can provide a huge competitive advantage for your company.

Generating leads online has the power to transform your marketing. Using great offers, calls-to-action, landing pages and forms – while promoting them in multi-channel environments – can reduce your cost per-lead while delivering higher quality prospects to your sales team. The basics herein are just the beginning. This guide contains many best practices for every aspects of lead generation to help bolster your conversion rates, but these tactics are only the tip of the iceberg. Continue to tweak and test each step of your inbound lead generation process in an effort to improve lead quality and increase revenue. Now go, young grasshopper, on your way to becoming a lead generation master. 

If you are interested in learning more about lead generation, feel free to download our FREE eBook, “The 30 Greatest Lead Generation Tips“.