How to Optimize Your Email Marketing for Mobile Devices

How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in 2016. This makes responsive emails more important than ever; customers won’t read your email if the format is out of sync or the text is reduced to html code. Use these easy tips to make your email easier for phone-users:

1) Avoid The Wall Of Text

A few short paragraphs of text might look appropriate on desktop email screens, but when translated to the mobile screen, it’ll become a huge wall of text that will turn readers off. Try to keep it short and sweet, and find the perfect length by testing it out on your own mobile first. At the same time, ensure that your body copy is at least 14-point, so that it’ll appear properly on mobile. Lastly, to prevent your brand name from getting cut in half, use the   entity in html. It’ll ensure that your brand name will stay as one block, and you won’t get the awkward breaks that line breaks can create.  2) Make The Image Visible

If you want the image to fit comfortably within a mobile screen, keep the image size to 500 – 600 pixels. Instead of using html or css-based positioning, though, use a table-structured positioning so that the images will still show up in the right format. Don’t forget to add alt-text to your images too, just in case; if the images don’t load properly, the alt-text will tell them what it was supposed to show.

3) Move Your Call-To-Action (CTA)

If you’re putting a CTA in your emails, try to put them above the fold, as mobile users can then see it without having to scroll down. At the same time, put your navigation bar in the footer of your email instead of at the header, so that people can click on it without having to scroll back up.

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