How to Strategically Post on LinkedIn Pulse: The Why, What, and How

If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing platform. Content marketers would welcome Pulse as an additional channel for content dissemination, but it is not “another channel”. Pulse disseminates your articles to all Pulse users (writers and readers) and not just your connections. Moreover Pulse posts are said to achieve rankings in Google News Search.

As LinkedIn has established itself as a business-oriented social network with very active members, you can be sure that your quality articles will pick up the eyeball counts out of the 300 million Pulse users out there!

To get started with Pulse, click to the Home feed of your LinkedIn account, and click “Publish a post”.

Now, let’s not take these potential 300 million users for granted. Their eyeballs will easily glaze over your article headline or title if it is not click-worthy and compelling. More than that, your entire post must be engaging, which you means you got to demonstrate thought leadership by thinking deeper and writing longer than other writers, especially your competitors. If you are going to write on Pulse regularly, do each article once and do it great, instead of being lacksidal about your work.

The best type of articles to write are those based on personal experience or industry insights or actionable tips. As your readers are fellow business professionals, highly relevant insider information that informs them in their own situation or that is applicable in their work will garner better engagement rates.

Using your articles to continually engage readers in a conversation is a great form of brand building. More than that, your Pulse post could get you linked up with other professionals who can open doors of business opportunities for you. This is not something that is remotely possible in other social networks. It is a good idea to stress a final call-to-action whereby you encourage readers to connect with your LinkedIn profile or follow your Company Page to learn more about you and your business.

As you can see, getting started on LinkedIn Pulse is as easy as clicking “Publish a post”, but the benefits of using it is manifold. There is no place better than LinkedIn where you can:

1. Reach an interested audience,
2. Grow your network,
3. Train yourself to write better,
4. Build up your brand and credibility, and
5. Create fresh business opportunities

All at the same time!

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