How to Use Video Effectively: 10 Marketing Tips for Businesses

You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone.

Some prospects respond better to video than they do to text, so here are 10 tips and tricks for using video to market your business:

1. Keep ’em short

Whether you’re loading videos on YouTube or you’re using them to pre-sell products on your blog, keep them short (around 5 minutes or so)…especially if your audience includes people who don’t know you.

If needed, break a long video into multiple smaller videos. From experience, I found that if people knew beforehand how short they can expect a video to be, they will be more willing to sit through it.

2. Post videos on your sales pages

You can use video salesletters to highlight the main points of your regular salesletter. You can also use videos to demonstrate what the product is and how easy it is to use.

You may also get your satisfied customers to give you video testimonials.

3. Choose your keywords carefully

If you’re loading your videos onto YouTube, choose keywords that your market is currently using to find information in your niche.

You may also choose keywords that match those being used alongside other popular videos in your niche.

4. Know your purpose before you start

Before you film, choose one purpose for your video. Is it to get subscribers? Send traffic to your blog? Pre-sell a product?

Whatever the reason, base your entire video around that singular goal.

Don’t confuse your viewer by giving more than one option.

5. Create a call-to-action

You should create at least one call-to-action in your video, where you tell people exactly what you want them to do and why (e.g. “Go to yourdomain.com to grab Part 2 of this video, but hurry, you can only get it free for a limited time!”).

6. Encourage comments

If you’re posting your video on YouTube, on your blog or other social sites, encourage comments (even controversial ones). The more people talk about your video, the more your visitors will return to your page to see what’s new in the discussion.

7. Use other social sites to jumpstart the viral effect

If you want your video to go viral, you need to promote it. One way to do that is to link to or embed your video on your social media pages.

8. Blog about your video

Another way to promote your video is to blog about it. If you embed your video on your blog, then encourage your visitors to social-bookmark it.

9. Ask your JV partners to share your video with their prospects and customers

Yet another away to advertise your video is by asking your JV partners to mention it in their newsletters, blog about it and share it with their social media contacts.

10. Put a video on a CD/DVD and give it away for free

You can build a physical mailing list by putting your video on a CD or DVD and giving it away for free to those who give you a mailing address. Be sure to include an upsell at the end of your video.

In summary: You can use videos to pre-sell products, demonstrate products, teach your prospects, drive traffic to your sites and grow your mailing list. Start applying these tips today and you’ll be amazed at what video marketing can do for you.

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