How to Use Videos to Boost Your Email Marketing Campaigns

1. Personalized Emails

Do you have a backlog of your website’s video content? Try using it for your benefit and send personalized emails.

Let’s say, for example, that someone watches a portion of a video on your website that they don’t finish, and when you analyze your website data, you notice that this is a pattern. The formula of Marketo is to send that video in an email automatically to remind the user to finish.

By doing so, Vidyard announced that due to the personalization of that text, Marketo increased its CTR by more than 144 percent. If I were sent a video that I was expected to finish in an email, I would certainly open it to complete the file. As a client, I would also feel pretty important to the company.

It ensures more reviews for you from a business perspective, a better customer experience, and more shares on videos.

2. Event Marketing

If your organization is hosting events, internally or externally, take videos of the events to send subscribers for a recap. This helps you to give subscribers a taste of how your brand works in-action and participation in the overall events of your business.

Would you host or participate in quarterly mixers in the industry, for example? Try to include a video about the new one in an email, along with a customer CTA to learn more about the next one. The video can also act as social proof that these activities are well attended and insightful in your industry for other people.

3. Include Video in Subject Line

Formatting in emails is very critical and ends with the subject line. As a consumer, if I see in the subject line an email with emojis, I’m immediately more interested in the email as emojis stick to me and are more inviting.

Try to include in your subject line “Video” or a corresponding emoji to encourage subscribers to open it. In the beginning, you’ll probably want to check A / B for a number of subject lines and find out what your readers want.

Another important tip for formatting is to embed the video into the email in a place that keeps interested readers. It’s a good idea to put videos at the beginning of an article, but putting them close to the end allows readers to keep reading to better understand the video.

4. Product Marketing

Film mini-teaser videos to be included in emails alone to generate interest in your new product roll-out. This will make users feel like their subscription is beneficial to them and strengthen their relationship. It will also keep the company in the minds of your consumer.

You can also shoot a product demo in addition to a mini-teaser that explains the new release and how it will fit into your audience’s lives. It makes emails more meaningful to send a visual illustration, rather than just text. Personally, I grow to expect and be excited about the next one if I see a product demo in a marketing email.

Finally, in order to improve customer relationships, you can try to introduce an exclusive sale to subscribers on your most popular products. It can be an impressive conversion booster to advertise such an offer on social channels or your website.

5. Newsletters

When you donate video-free programmed newsletters to subscribers, you’re missing out! There are many ways in which video can be included in newsletters in order to be effective. Video-heavy companies should take advantage of newsletter video embedding to encourage subscribers to catch up on material they may miss.

Another way to use video in newsletters is to complete the industry’s popular videos. If your business doesn’t make a lot of videos, this is a great way for you. Instead, consider filming a round-up of weekly material in video form if a member of your team is involved in a daily video schedule.

For example, if your industry has recently been rocking a commercial, include that video in your newsletter with a corresponding blog post about your thoughts to increase traffic on your blog.

6. Engage with Your Community

Industries are changing all the time. If new laws or industry standards come into force that might impact the customer relationship, use a video to communicate with them.

Since subscribers are familiar with your service, they are more likely to be far enough on the journey of their buyer to participate in videos that call for their participation. Usually these videos have a CTA, such as an exclusive sale code or a future content poll.

The engagement of your audience with a video keeps them involved from start to finish. After watching a branded video, 64% of customers buy, so keep an eye on the industry’s content trends and see if you can use them to engage your audience.

Try your video email marketing hand and see if your email metrics are improved. Even if you don’t get the results you’re looking for, some of the videos you’ve received can be saved for future content and used in new ways.