Promoting Your Blog with TikTok: What You Need to Know

With over 800 million monthly users, TikTok can be a great tool for your blog.
Since its launch in 2016, TikTok has become a huge success, with over 2 billion
downloads and over 800 million monthly users. It has become very popular
during the pandemic and undoubtedly it’s been supercharged by people staying
at home.

What Goes Viral?

Many different types of videos go viral on TikTok, and some of the most
popular with TikTok users are:

 Challenges: Challenges definitely have a habit of going viral, there’s
always plenty to choose from like the Flip The Switch challenge and many
more.

 Dance videos: Very popular among TikTok creators are dance videos, so if
you have any dancing talent then why not give it a go?

 Lip-sync: Many Lip-syncing TikTok videos have gone viral too.

 Videos Based on Trending Hashtags: Another quick way to instantly get
more views on your TikTok videos is to make videos on trending topics.
You can search for trending hashtags on TikTok and create a video on
the same theme using those hashtags.

 Life in Quarantine: These kinds of videos are probably the most relevant
in current times when people are locked in their homes amid the COVID-
19 pandemic.

Strategies to promote your Blog on TikTok

Setting up your account

1. Create a TikTok Account. If haven’t got an account here’s a step-by-step
guide. Once you have created your account, head over to Settings and
Privacy > Manage account > Switch to Business Account. This will allow you
to access a bunch of additional analytics that you are unavailable to
personal accounts.
2. Write your bio. Let people know about your blog or yourself as a person if
you have a personal blog.
3. Add those links. Thanks to your business account, you can now add links to
your blog, your Instagram, and other social media accounts.

Grow your audience

Now that your account is up, it’s time to start getting some followers.
1. Start by asking everybody you know to follow you (within reason), to boost
your follower and make your account more credible.
2. Start making videos. It’s now time to start doing those challenges. You need
to start growing an audience before promoting your blog to them.
3. Don’t forget to engage with the community, try leaving comments on
people’s videos, and, in the beginning, always respond to comments left on
your videos.

Mention your blog

Now that you’ve got a bit of an audience, you can start mentioning your blog
posts in videos. You can either mention it at the end of your videos, asking
people to go to the link on your account’s page, or you can take a video of your
blog post, explaining it and telling people to go to your blog so they can read
the rest!

Conclusion

TikTok is really popular at the moment, and give it a go. You may not get much
traffic in the beginning, but you should definitely consider including it in your
social media marketing strategy. Have fun!!