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September 22, 2025A Guide to Selecting the Right Marketing Automation Tools
September 22, 2025
HubSpot’s marketing automation is one of the most powerful tools in terms of features. It’s also one of the most popular in terms of customer sentiment, according to the G2 Grid for Marketing Automation.
HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s CRM. The combined effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.
As a standalone, HubSpot’s marketing automation functionality includes an easy-to-use visual board where you can craft simple or highly sophisticated conditional workflows.
It can take time to master the tool (you’ll scale up more quickly with the help of HubSpot Academy), but once you get a grasp on it, the creative possibilities are endless. You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more.
Basically, HubSpot’s automation tools go far beyond email, so you can scale your growth and spend less time on repetitive tasks.
ManyChat functions as a chatbot that can do just that on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS.
A bot can be built in minutes with ManyChat’s templates and easy-to-use interface. In addition, the information you learn about your users can be synced to your CRM and other tools.
Moosend is an email marketing automation platform that caters to various industries, including eCommerce and SaaS. The automation feature uses advanced website tracking and triggers that allow you to send the right email campaign to those in your contacts who are interested in a specific product or service.
Omnisend is an omnichannel marketing automation platform built for eCommerce. Offering powerful automation workflows, you can get started quickly with pre-built templates that keep online merchants in mind.
With Omnisend, you can add several channels within the same automation workflow: email, SMS, Facebook Messenger, push notifications, and more. Omnisend also uses a user-friendly visual builder and templates which make creating workflows, forms, landing pages, pop-ups, and emails quick and easy.
EngageBay is another marketing automation platform designed specifically for small to medium-sized businesses.
This software comes with a wide range of features including email marketing, social media management, and website chat.
Other commendable features include drag-and-drop builders for landing pages and emails, A/B testing, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses, and more.
Getting Started with Marketing Automation
There are tons of options for marketing automation software. It’s all about choosing the right one for your business purposes, budget, and technical expertise.
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