Why Social Listening Is Essential for Business Success

This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business.

An important part of leveraging social media for business is to understand what industry-related conversations are happening online and recognising when you should respond.

Here are a few tools you can use to monitor your business and industry mentions in social media:

• Google Alerts – Set up multiple Google Alerts for your company, brand, products, leaders, industry terms, etc. The alerts will get delivered directly to your email inbox at the frequency you indicate (e.g. daily or as they happen) and they are a great way to track mentions of your brand and relevant keywords on the web.
• Social media management tools – These tools allow you to save keyword searches as a live stream so you won’t miss out on what’s being said about your brand, your industry, and your products.
• Social Inbox – In addition to providing the social monitoring functionality of a traditional social media management tool, HubSpot’s Social Inbox also plugs into your contacts database, colour codes your customers and leads, and helps you prioritise your engagement so you can focus your time on the conversations that are important to your business.

{{cta(‘52537102-c000-4e6e-b772-e87b4fc82cd3’)}}