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Enterprise B2B

Informatica: 222 Qualified Leads in 3 Months Across 3 Markets

A three-month lead generation campaign for Informatica’s master data management solutions, run across Indonesia, Malaysia and Thailand at the same time.

222Qualified leads in 3 months
116Malaysia
61Indonesia
28Thailand

A further 17 qualified leads came from other markets.

The challenge

Informatica’s master data management solutions are an enterprise technology that needs market education. The goal was to reach IT decision-makers in three Southeast Asian markets at once and turn their interest into qualified sales leads within one quarter.

What we did

  • Built one SEO-optimised lead generation microsite serving all three markets
  • Ran Google Search and Display ads driving traffic to the microsite
  • Used CIO platform content syndication and an enterprise database to reach IT decision-makers

The results

The campaign delivered 222 qualified leads in three months: 116 from Malaysia, 61 from Indonesia and 28 from Thailand, plus 17 more from other markets.

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