Trax: Global B2B Lead Generation Across Four Regions

Lead generation for Trax, a Singapore-based retail image recognition technology company, run on HubSpot across Asia Pacific, Europe, the Middle East and Japan as part of a four-year engagement.

The challenge

Trax needed to build brand awareness and reach niche industry decision-makers in retail and consumer goods, in several regions at once. That meant consistent campaign delivery, reliable tracking, and a CRM that sales and marketing could both trust.

What we did

• Managed HubSpot, nurture email campaigns and marketing performance reports
• Built persona-based lead nurturing for retail and consumer goods audiences, including IT, marketing and sales managers
• Ran Google Ads and LinkedIn Ads with consistent delivery across four regions
• Closed gaps in tracking, attribution and HubSpot usage

The results

Over the engagement, email click-through rate rose 146%, website traffic grew 109%, and sales qualified leads increased 153%.