9 Powerful Video Creation Strategies to Boost Engagement and Build Emotional Connections

Consider the following Singapore video marketing statistics:

1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore)

2) 70% of marketing professionals say that video converts users to qualified leads better and more effectively than text. (source: HubSpot Singapore)

3) 74% of all Internet traffic will be generated by video by 2017. (source: Invodo)

4) 76% of B2B marketers use video content as part of their Singapore digital marketing strategy. (source: reelseo)

The use of video as a marketing medium is trending, but it also demands that we need to create content that stands out from the crowd. Here are 9 types of videos you can produce for quality engagement with your leads and customers.

1) How-to videos: Video content demonstrates, with instructions, how to solve common problems or operational steps to using your product.

2) Video testimonials by happy customers.

3) Customer case studies: how your customers use your product in their daily routine/work and the results or ROI. Example: HubSpot CRM

4) A daily or weekly video series that shows how daily life issues are quickly solved with your solution and how users’ quality of life improve as a result.

5) Give a virtual tour of your office, factory or facilities to introduce your staff and help people understand the nature of your business, your corporate culture, your business values etc.

6) Spoof videos showing, in a light-hearted/humorous manner, what happens to people if they don’t use your product.

7) Run a video contest. The video breaks down into the following segments:

a. Announce that you (the merchant) are giving away a few free copies of your latest product.

b. Explain the rules of the contest:

i. Upload a video explaining the biggest reason why you must have the product.

ii. Put the merchant’s website name, product name or contest name in the title space for the uploaded video. The merchant says it’s for his/her own easy search. In general, this is really an Singapore SEO tactic and branding exposure.

iii. Contestants include their names and contacts and other crucial description.

iv. Submit video to YouTube or other video sites where the merchant will visit.

v. Notify the merchant of the uploaded video.

c. Give a dateline for the contest and how you will pick the winners (best reason, best comment, most innovative etc.).

A video contest should provide a viral marketing impact in the sense that when you have more video uploaders mentioning your product and filling their pages with related keywords and tags, you effectively attract the attention of more people whom you would otherwise have not been able to reach out all by yourself, and get more views.

8) Conduct a video survey: Film your video as a survey to invite questions from the public via their comments or uploaded videos. Then you research for answers and compile them into a product!

Here’s a template message for your video, using guitars as a context:

“Dear online friend, I need your advice!

I’m halfway through preparing the materials for an audio/video course detailing all possible self-learning and very quick solutions for playing the guitar and other related issues and I want to make sure I don’t leave anything out.

So will you let me know your biggest questions about playing the guitar. It could be anything…even if you think it’s silly. It’d better be outrageously challenging and specific. Questions may include:

1) What are the different types of guitars available and which type is best played for which genre,
2) What are the different types of strings,
3) Which genres are played on what occasions using the guitar,
4) How to learn fingerstyle in a week,
5) How to take care of my guitar,
6) I know nuts about musical tones. Where do I start?

All you have to do is type your question as a comment below and connect me as your friend. In exchange, I’ll give you the first 3 chapters absolutely free when the course is ready. Just look out for my private messages in your inbox as I notify you of milestone progress.”

This strategy is hyper-targeted and relevant to all participants of the survey, and they’ll love you for addressing their questions or problems quickly and succinctly.

9) Core curriculum of video lessons: Offer a full video course. The aim is to interlink all videos such that when visitors stumble upon “part 6”, you can refer them to where they can watch “part 1” if they don’t know where the starting point is. The more videos you can produce, the more random visitors you are likely to attract. One reliable tactic for creating such video series is to plan tutorials for different modules for a subject matter, e.g. how to set up email workflows using autoresponders (featuring different functions of the marketing automation Singapore software in each video).

In an increasingly competitive business world, online videos stand to be a reliable marketing channel. All the above video creation strategies are applicable in B2C and B2B context. B2B purchasing decisions, however, affects not any one individual but an entire organization. Your content needs to help buyers make a decision that is right for their company. Of course, you want them to buy your product or service, but only if you are 100% sure it will serve their goals and deliver ROI.

Therefore, more than demonstrating your capabilities to solve a marketplace problem, an ideal long-term business goal is to get people connect personally and emotionally with your brand through clever and thoughtful marketing or a conceptual presentation (this HP commercial comes to mind).

Consistent application of the video creation strategies can only do good in generating new sales leads, building credibility your brand, and providing new opportunities to forge/strengthen relationships with customers and stakeholders.

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