Our primary objective as B2B marketers is to increase the ROI (return on investment) for our marketing initiatives. Account-based marketing (ABM) has become a very successful […]

As a business owner, scaling your business is likely one of your top priorities. Performance marketing, a data-driven approach that drives specific actions, can be a […]

In today’s digital age, eCommerce businesses are becoming increasingly popular. With more people shopping online than ever before, eCommerce businesses are looking for ways to increase […]

Account-based marketing (ABM) is a powerful approach that focuses on identifying and targeting high-value accounts with personalized marketing campaigns. This approach can help businesses achieve higher […]

Account-based marketing (ABM) is a targeted marketing approach that focuses on building relationships with high-value accounts. By tailoring marketing efforts to specific accounts, businesses can create […]

Account-based marketing (ABM) is a highly-targeted approach that is becoming increasingly popular among B2B marketers. Rather than focusing on attracting as many leads as possible, ABM […]

Account-based marketing (ABM) is a powerful approach to marketing that focuses on building relationships with high-value accounts. By targeting specific accounts, ABM allows businesses to create […]

Account-Based Marketing (ABM) is a strategy that focuses on targeting specific accounts or companies rather than broad audiences. It’s a highly effective B2B sales approach that […]

Performance marketing is all about driving results. It’s a data-driven approach to marketing that focuses on driving specific actions, such as clicks, conversions, or sales. To […]

Small businesses face unique challenges when it comes to marketing their products and services. With limited budgets and resources, they need to be strategic and effective […]

Performance marketing is an ever-evolving landscape that is constantly changing as new technologies, trends, and strategies emerge. In this blog post, we’ll explore the next big […]

Performance marketing is all about driving results and delivering the best ROI for your marketing efforts. One approach that has proven to be highly effective is […]

One of the keys to success in performance marketing is effective targeting. The right target audience can make all the difference in terms of the impact […]

Artificial Intelligence (AI) is revolutionizing how businesses approach marketing and advertising. AI is changing how performance marketers make decisions, optimize campaigns, and measure results. In this […]

Digital marketing has become an essential aspect of the e-commerce industry. With the increasing number of online shoppers, it has become imperative for e-commerce businesses to […]

Artificial intelligence (AI) and machine learning (ML) have become increasingly prevalent in the marketing world in recent years. These cutting-edge technologies are revolutionizing how companies approach […]

Performance marketing is the process of promoting and selling products or services through various marketing channels in order to increase sales and revenue. This field has […]

The performance marketing industry has undergone significant changes in recent years, and it’s likely that these changes will continue to accelerate in the next decade. Here’s […]

Performance marketing is a form of advertising that is focused on delivering measurable results. Unlike traditional forms of advertising, such as billboards or TV commercials, performance […]

B2B lead generation is the process of identifying and cultivating potential customers for a business’s products or services. As technology and marketing strategies continue to evolve, […]

Account-based marketing (ABM) and traditional marketing are two different strategies that businesses use to reach and engage with potential customers. While they share some similarities, they […]

Performance marketing is an ever-evolving field that requires businesses to stay up to date on the latest trends and best practices. However, with so many different […]

Performance marketing is a digital marketing strategy that focuses on driving specific actions from potential customers, such as making a purchase or filling out a form […]

The days of uploading text content with a 5% keyword density and expecting it to attract buyers are long gone. E-commerce has gotten competitive in recent […]

What is Geotargeting?

Find out which social media tools you should have in your content marketing toolbox.

When it comes to content creation, the main focus should always be your audience, and making sure that you produce material that resonates with your audience. […]

Are you looking for more ways to prompt engagement with your brand’s social media profiles?

YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.

With the disappearance of Vine and the declining popularity of Snapchat, many companies have taken advantage of the lost space in the world of social media. In […]

What is Google Web Stories? Find out what features and benefits that Google has to offer in this immersive storytelling format and see whether it’s right […]

Content alone won’t help you build long-lasting customer relationships for your lead nurturing. It’s your tone of voice that makes all the difference in SEO copywriting.

In search engine optimisation, the main goal is to get as many pages in your website indexed and crawled by search engines like Google to rank […]

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm so that you can […]

Facebook Pages have displayed a fresh new look along with 5 new features for businesses and marketers to make use of.

Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are […]

What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]

With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]

Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]

For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]

As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]

    What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]

  It can be really challenging to promote your freelance business in a competitive market. In order to sustain your business, you need to get leads and ultimately […]

LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]

This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]

  Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]

  Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]

Organic reach on Facebook has been dropping.  In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]

What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]

When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]

It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]

Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]

Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]

The 4 Best Marketing Analytics Tools Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: […]

Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]

Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]

You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]

Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]

Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]

As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]

Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]

We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]

By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]

As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]

As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]

Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]

Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]

Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]

A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]

Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]

Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]

Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]

A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]

As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]

As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]

Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]

It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]

A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]

One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]

There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]

If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]

One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]

Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]

Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]

Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]

“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]