There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about […]
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
Social media marketing is one of the vital components for an Inbound marketing campaign and Inbound marketing is a form of digital marketing that involves SEO, […]
Infographics illustrate graphical representations of data and information that can be shared frequently on social media, and have the potential to go more viral than a […]
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t […]
For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out […]
Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your […]
One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation […]
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how […]
Previously in “Inbound Marketing: ALL Your Questions Answered! (Part 1)“, we defined what Inbound Marketing* is and how it works. In this post, we explain why […]
All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we […]
Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving […]
LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others. Discover […]
The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online […]
1. Profile Image Since LinkedIn is a professional networking site, keep your profile picture strictly professional. It projects a good image and a sense of presence […]
According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. […]
Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or […]
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]
Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting […]
One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ […]
One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]
Marketing and Sales teams may seem like strange bedfellows: having distinctively different roles but can’t do without each other, but the truth is both teams are […]
Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]
For any businesses that realize a need to provide constant support to prospects, customers or partners, these few ideas should provide the online means for the […]
One of the biggest mistakes that causes businesses to fail is the merchants ultimately failing to meet the demands and expectations of customers. In other words, […]
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]
The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic […]
Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]
How do you know what the best social networking site is for your business? A lot of business owners just migrate towards Twitter, LinkedIn and Facebook […]
Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are […]
“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]
Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales […]
Whenever we speak of marketing, the 4P’s come to mind as part of the strategy. However, will just understanding these 4P’s be enough? Do Singapore companies […]
People communicate through email every day. It’s overwhelming to look at your disorganized inbox while it has to be one of your top priorities of the […]
Inbound lead generation singapore has its basis on a triangle strategy comprising of search engine optimization, business blogging and social media promotion. The triangle strategy can […]
Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it has subtly moved into your emailing, browsing, […]
Social media plays a very important role in Inbound Marketing* in attracting prospects and converting them into sales leads for our organizations (read our previous post: […]