October 1, 2025 at 7:34 pm
We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 […]
October 1, 2025 at 7:34 pm
Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or […]
October 1, 2025 at 6:51 pm
Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting […]
October 1, 2025 at 6:49 pm
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]
October 1, 2025 at 6:49 pm
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
October 1, 2025 at 6:24 pm
There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]
October 1, 2025 at 6:24 pm
If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]
October 1, 2025 at 6:23 pm
One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]
October 1, 2025 at 6:23 pm
1. Spend More Time Listening Than Talking Get to know your prospects by asking a lot of questions. This way, you truly learn what this person […]
October 1, 2025 at 6:15 pm
You must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again. How do […]
October 1, 2025 at 6:15 pm
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ […]
October 1, 2025 at 6:15 pm
Marketing and Sales teams may seem like strange bedfellows: having distinctively different roles but can’t do without each other, but the truth is both teams are […]
October 1, 2025 at 6:15 pm
One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]
October 1, 2025 at 6:15 pm
Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]
October 1, 2025 at 6:14 pm
For any businesses that realize a need to provide constant support to prospects, customers or partners, these few ideas should provide the online means for the […]
October 1, 2025 at 6:11 pm
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]
October 1, 2025 at 6:11 pm
The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic […]
October 1, 2025 at 6:04 pm
Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]
October 1, 2025 at 6:03 pm
Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]
October 1, 2025 at 6:03 pm
How do you know what the best social networking site is for your business? A lot of business owners just migrate towards Twitter, LinkedIn and Facebook […]
October 1, 2025 at 5:57 pm
“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]
October 1, 2025 at 5:57 pm
Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are […]
October 1, 2025 at 5:53 pm
Obviously the use of video for marketing is becoming more popular. One of the reasons is that videos are now ranking in the search engines. This […]
October 1, 2025 at 2:50 pm
The Rise of AI Marketing in Singapore Singapore isn’t just keeping pace with global marketing trends—it’s setting the bar. In an era where consumers are bombarded […]
October 1, 2025 at 1:03 pm
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
October 1, 2025 at 1:01 pm
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
October 1, 2025 at 1:00 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Your website is the foundation of […]
October 1, 2025 at 12:58 pm
After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very […]
October 1, 2025 at 12:57 pm
It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. […]
October 1, 2025 at 12:54 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In the past, the goal of […]
October 1, 2025 at 12:53 pm
After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on […]
October 1, 2025 at 12:51 pm
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
October 1, 2025 at 12:50 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
October 1, 2025 at 12:49 pm
Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
October 1, 2025 at 12:48 pm
Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people […]
October 1, 2025 at 12:47 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. A blog makes your website more […]
October 1, 2025 at 11:58 am
Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 […]
October 1, 2025 at 11:57 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. When it comes to writing blog […]
October 1, 2025 at 11:57 am
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
October 1, 2025 at 11:55 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
October 1, 2025 at 11:54 am
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
October 1, 2025 at 11:53 am
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
October 1, 2025 at 11:52 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
October 1, 2025 at 11:51 am
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
October 1, 2025 at 11:50 am
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
October 1, 2025 at 11:48 am
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
October 1, 2025 at 11:48 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
October 1, 2025 at 11:47 am
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
October 1, 2025 at 11:45 am
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
October 1, 2025 at 11:44 am
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
October 1, 2025 at 11:43 am
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
October 1, 2025 at 11:41 am
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
October 1, 2025 at 11:41 am
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
October 1, 2025 at 11:40 am
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
October 1, 2025 at 11:39 am
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
October 1, 2025 at 11:38 am
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
October 1, 2025 at 11:37 am
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
October 1, 2025 at 11:35 am
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
October 1, 2025 at 11:34 am
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 1, 2025 at 11:33 am
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 1, 2025 at 11:31 am
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 1, 2025 at 11:30 am
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 1, 2025 at 11:29 am
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 1, 2025 at 11:28 am
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 1, 2025 at 11:23 am
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 1, 2025 at 11:22 am
When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
October 1, 2025 at 11:19 am
An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how […]
October 1, 2025 at 11:19 am
You know that feeling when you really love something and you think it’s the most amazing thing in the world, but people just don’t see it? […]
October 1, 2025 at 11:16 am
At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several […]
September 30, 2025 at 8:50 pm
So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
September 30, 2025 at 8:48 pm
So, we at iSmart LOVE Inbound Marketing. What’s not to love? Useful content for the right people, happy leads and more customers. We have also covered […]
September 30, 2025 at 8:47 pm
We’ve been talking here about Inbound Marketing, Lead Nurturing, Marketing Automation and more, but you know what’s better than that? Showing you others who have embraced […]
September 30, 2025 at 8:46 pm
We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. […]
September 30, 2025 at 8:43 pm
In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love […]
September 30, 2025 at 8:41 pm
There are so many different components to run an Inbound Marketing campaign that it can sometimes feel like a sprint to the finish line. You have […]
September 30, 2025 at 8:38 pm
As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.
September 30, 2025 at 8:37 pm
LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out […]
September 30, 2025 at 8:16 pm
Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales […]
September 30, 2025 at 8:16 pm
It has been said that blogging should be an important feature of your overall Inbound Marketing* strategy. We blog to share our views and at the […]
September 30, 2025 at 8:15 pm
Whenever we speak of marketing, the 4P’s come to mind as part of the strategy. However, will just understanding these 4P’s be enough? Do Singapore companies […]
September 30, 2025 at 7:41 pm
In today’s hyper-connected business environment, brand voices compete in a noisy marketplace. Singapore, being a regional hub for finance, tech, and trade, demands sharper communication strategies […]
September 30, 2025 at 1:48 pm
The Rise of AI in Marketing Marketing has always been about understanding people—what they want, how they behave, and when they’re ready to make a decision. […]
September 30, 2025 at 11:24 am
Before you flood your funnel with leads, you’ve got to define who even deserves to be in it. Think battlefield: your gunsight must be locked on […]
September 30, 2025 at 2:14 am
If you’re aiming to scale across Southeast Asia—or even beyond—the decision to anchor your outbound B2B engine in Singapore isn’t arbitrary. This little island is not […]
September 29, 2025 at 5:45 pm
In the fast-paced Singaporean business landscape, speed isn’t just a competitive advantage—it’s survival. The nation’s push toward digital transformation, heavily supported by government initiatives, has placed […]
September 29, 2025 at 12:39 pm
The Rise of AI Marketing in Singapore Singapore has always been a front-runner in embracing innovation. From its smart city initiatives to its digital-first economy, the […]
September 25, 2025 at 8:03 pm
Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven […]
September 25, 2025 at 8:02 pm
Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost […]
September 25, 2025 at 8:01 pm
Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes. According to the 2017 Marketing […]
September 25, 2025 at 7:59 pm
On this blog, we talk a lot about Inbound Marketing. Inbound marketing has revolutionized the way we speak to marketing clients about lead generation. Did you […]
September 25, 2025 at 7:58 pm
You’ve gathered all your shiny new landing pages, blog posts and content offers and started running your inbound marketing campaigns. Now you can sit back and […]
September 25, 2025 at 7:57 pm
Image Source: Helloquence on Unsplash As an inbound marketer, you have so many metrics and data sources to check. SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, […]
September 25, 2025 at 7:56 pm
Marketers are surrounded by data. You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t […]
September 25, 2025 at 7:55 pm
You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison. But wait, your work is not done yet. You’ve […]
September 25, 2025 at 7:54 pm
Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for […]
September 25, 2025 at 7:53 pm
Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim […]
September 25, 2025 at 7:52 pm
You may ask this question: Why should I tell Google not to index my page? The common understanding is that when there are high quality keywords […]
September 25, 2025 at 7:49 pm
Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying […]
September 25, 2025 at 7:48 pm
Is your marketing plan good enough for the coming year? If you responded with a ‘yes’ to that, how did you define ‘good’ then? Here […]
September 25, 2025 at 7:47 pm
A problem that e-commerce is still unable to overcome is that customers can’t touch and feel the product before making a purchase. Especially if you are […]