October 1, 2025 at 11:57 am
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
October 1, 2025 at 11:55 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
October 1, 2025 at 11:54 am
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
October 1, 2025 at 11:53 am
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
October 1, 2025 at 11:52 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
October 1, 2025 at 11:51 am
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
October 1, 2025 at 11:50 am
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
October 1, 2025 at 11:48 am
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
October 1, 2025 at 11:48 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
October 1, 2025 at 11:47 am
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
October 1, 2025 at 11:45 am
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
October 1, 2025 at 11:44 am
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
October 1, 2025 at 11:43 am
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
October 1, 2025 at 11:41 am
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
October 1, 2025 at 11:41 am
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
October 1, 2025 at 11:40 am
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
October 1, 2025 at 11:39 am
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
October 1, 2025 at 11:38 am
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
October 1, 2025 at 11:37 am
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
October 1, 2025 at 11:35 am
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
October 1, 2025 at 11:34 am
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 1, 2025 at 11:33 am
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 1, 2025 at 11:31 am
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 1, 2025 at 11:30 am
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 1, 2025 at 11:29 am
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 1, 2025 at 11:28 am
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 1, 2025 at 11:23 am
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 1, 2025 at 11:22 am
When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
October 1, 2025 at 11:19 am
An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how […]
October 1, 2025 at 11:19 am
You know that feeling when you really love something and you think it’s the most amazing thing in the world, but people just don’t see it? […]
October 1, 2025 at 11:16 am
At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several […]
September 30, 2025 at 8:50 pm
So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
September 30, 2025 at 8:48 pm
So, we at iSmart LOVE Inbound Marketing. What’s not to love? Useful content for the right people, happy leads and more customers. We have also covered […]
September 30, 2025 at 8:47 pm
We’ve been talking here about Inbound Marketing, Lead Nurturing, Marketing Automation and more, but you know what’s better than that? Showing you others who have embraced […]
September 30, 2025 at 8:46 pm
We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. […]
September 30, 2025 at 8:43 pm
In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love […]
September 30, 2025 at 8:41 pm
There are so many different components to run an Inbound Marketing campaign that it can sometimes feel like a sprint to the finish line. You have […]
September 30, 2025 at 8:38 pm
As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.
September 30, 2025 at 8:37 pm
LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out […]
September 30, 2025 at 8:16 pm
Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales […]
September 30, 2025 at 8:16 pm
It has been said that blogging should be an important feature of your overall Inbound Marketing* strategy. We blog to share our views and at the […]
September 30, 2025 at 8:15 pm
Whenever we speak of marketing, the 4P’s come to mind as part of the strategy. However, will just understanding these 4P’s be enough? Do Singapore companies […]
September 30, 2025 at 7:41 pm
In today’s hyper-connected business environment, brand voices compete in a noisy marketplace. Singapore, being a regional hub for finance, tech, and trade, demands sharper communication strategies […]
September 30, 2025 at 1:48 pm
The Rise of AI in Marketing Marketing has always been about understanding people—what they want, how they behave, and when they’re ready to make a decision. […]
September 30, 2025 at 11:24 am
Before you flood your funnel with leads, you’ve got to define who even deserves to be in it. Think battlefield: your gunsight must be locked on […]
September 30, 2025 at 2:14 am
If you’re aiming to scale across Southeast Asia—or even beyond—the decision to anchor your outbound B2B engine in Singapore isn’t arbitrary. This little island is not […]
September 29, 2025 at 5:45 pm
In the fast-paced Singaporean business landscape, speed isn’t just a competitive advantage—it’s survival. The nation’s push toward digital transformation, heavily supported by government initiatives, has placed […]
September 29, 2025 at 12:39 pm
The Rise of AI Marketing in Singapore Singapore has always been a front-runner in embracing innovation. From its smart city initiatives to its digital-first economy, the […]
September 25, 2025 at 8:03 pm
Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven […]
September 25, 2025 at 8:02 pm
Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost […]
September 25, 2025 at 8:01 pm
Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes. According to the 2017 Marketing […]
September 25, 2025 at 7:59 pm
On this blog, we talk a lot about Inbound Marketing. Inbound marketing has revolutionized the way we speak to marketing clients about lead generation. Did you […]
September 25, 2025 at 7:58 pm
You’ve gathered all your shiny new landing pages, blog posts and content offers and started running your inbound marketing campaigns. Now you can sit back and […]
September 25, 2025 at 7:57 pm
Image Source: Helloquence on Unsplash As an inbound marketer, you have so many metrics and data sources to check. SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, […]
September 25, 2025 at 7:56 pm
Marketers are surrounded by data. You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t […]
September 25, 2025 at 7:55 pm
You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison. But wait, your work is not done yet. You’ve […]
September 25, 2025 at 7:54 pm
Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for […]
September 25, 2025 at 7:53 pm
Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim […]
September 25, 2025 at 7:52 pm
You may ask this question: Why should I tell Google not to index my page? The common understanding is that when there are high quality keywords […]
September 25, 2025 at 7:49 pm
Google Alerts is one of the most resourceful online tools. As companies manage their online presence, it is important to listen to what people are saying […]
September 25, 2025 at 7:48 pm
Is your marketing plan good enough for the coming year? If you responded with a ‘yes’ to that, how did you define ‘good’ then? Here […]
September 25, 2025 at 7:47 pm
A problem that e-commerce is still unable to overcome is that customers can’t touch and feel the product before making a purchase. Especially if you are […]
September 25, 2025 at 7:45 pm
Reflections on the Sales Skills Bootcamp with David Weinhaus and Aaron Soh The 3-month training by Mr. David Weinhaus and Mr. Aaron Soh of HubSpot […]
September 25, 2025 at 7:44 pm
This blogpost is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. Content is the king in the world of Search Engine […]
September 25, 2025 at 7:43 pm
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. “Content is the king” as rightly said by […]
September 25, 2025 at 7:42 pm
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. A good business website is not just a […]
September 25, 2025 at 7:41 pm
Lead nurturing is the process of developing relationships with your potential customers by sending targeted, relevant, and valuable messages to them in a timely manner. “The […]
September 25, 2025 at 7:40 pm
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. “How and what do we measure to determine digital marketing […]
September 25, 2025 at 7:39 pm
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it. One of it being the […]
September 25, 2025 at 7:38 pm
In today’s business environment, your website acts as a key touchpoint for your online marketing strategies. When executed properly, the right marketing activities can help […]
September 25, 2025 at 7:37 pm
A good business website is not just a digital version of a brochure of your business. It is a marketing channel for your business, that is […]
September 25, 2025 at 7:35 pm
This blog post is extracted by Veronica Fernandez from our new eBook, “The Future of Facebook Advertising”. In order to keep up with its user behaviour, […]
September 25, 2025 at 7:34 pm
Facebook advertising is one of the best methods for achieving your marketing goals. Currently, there is also a lead generation campaign on Facebook, which you can […]
September 25, 2025 at 7:33 pm
It is a well-known truth that in order to develop your business, you have to generate sales leads. The thing is, enhancing your business endeavors can […]
September 25, 2025 at 7:32 pm
The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow […]
September 25, 2025 at 7:31 pm
Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar audiences, “inbound” […]
September 25, 2025 at 7:30 pm
Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This […]
September 25, 2025 at 7:28 pm
SEO is constantly changing and marketers must always be on the lookout to stay ahead of the changing technological environment and Google algorithm updates that […]
September 25, 2025 at 7:27 pm
Generating organic and qualified leads is not necessarily an easily thing to do. Especially if you are new to this, you can make mistakes along the […]
September 25, 2025 at 7:25 pm
It can be really challenging to promote your freelance business in a competitive market. In order to sustain your business, you need to get leads and ultimately […]
September 25, 2025 at 7:24 pm
You are probably aware of how effective LinkedIn can be as a B2B marketer. This is arguably the only social media networking platform for professionals which allows […]
September 25, 2025 at 7:23 pm
Customers are the heart of our business. In order to please customers, marketers share one goal: amplify brand-to-consumer relationships. There is one marketing concept that sets […]
September 25, 2025 at 7:22 pm
Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.
September 25, 2025 at 7:21 pm
Source: i New Media High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways […]
September 25, 2025 at 7:20 pm
Video is a powerful tool that marketers can use in their marketing strategy but many do not know how to maximize the use of video […]
September 25, 2025 at 7:19 pm
One of the many ways to drive traffic to your website is through social media advertising. You may then ask, “But why social media?” Simply because […]
September 25, 2025 at 7:18 pm
If you have been following the latest Digital Marketing news, you should have already heard about the Facebook Data Policy change. If you haven’t, here’s […]
September 25, 2025 at 7:16 pm
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Yes. It’s one of the most powerful words in […]
September 25, 2025 at 7:15 pm
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Calls-to-action (CTA) are the secret sauce to driving people […]
September 25, 2025 at 7:14 pm
Lead nurturing is the process of engaging a defined target group by providing relevant information at each phase of the buyer’s journey. If you want to […]
September 25, 2025 at 7:13 pm
Are you struggling to generate leads and turn them into customers? Imagine a business with an excellent product and competitive pricing, but no one is buying. […]
September 25, 2025 at 7:10 pm
H1s are usually the most visually notable content on any website page. This is undeniably the most important SEO feature of H1s. One thing to remember […]
September 25, 2025 at 7:09 pm
A/B testing your email campaigns, also known as split testing, means submitting two or more different versions of the same message to a sample of recipients, analysing the reaction to each […]
September 25, 2025 at 7:08 pm
Imagine a world where people don’t have to be sitting on their desks answering the same old questions again and again. Imagine a world where people […]
September 25, 2025 at 7:07 pm
The power of selling has shifted from the seller to the buyer. In today’s digital age with a lot of resources online, buyers are the ones […]
September 25, 2025 at 7:06 pm
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Landing pages are one of the most important elements […]
September 25, 2025 at 7:05 pm
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Your website isn’t a silo. Marketers must utilize many […]
September 25, 2025 at 7:04 pm
Social media is a great platform to generate sales leads for businesses. But you need to invest time and effort.
September 25, 2025 at 7:03 pm
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
September 25, 2025 at 7:02 pm
Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a […]