October 1, 2025
A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks […]
October 1, 2025
Is it possible to do Digital marketing without paying a cent?
October 1, 2025
Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, […]
October 1, 2025
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages […]
October 1, 2025
Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to […]
October 1, 2025
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
October 1, 2025
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
October 1, 2025
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
October 1, 2025
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
October 1, 2025
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
October 1, 2025
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
October 1, 2025
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
October 1, 2025
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
October 1, 2025
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
October 1, 2025
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
October 1, 2025
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
October 1, 2025
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
October 1, 2025
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
October 1, 2025
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
October 1, 2025
As you browse the Internet, you may have come across website copy like this:
October 1, 2025
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
October 1, 2025
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
October 1, 2025
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
October 1, 2025
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
October 1, 2025
There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. […]
October 1, 2025
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
October 1, 2025
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
October 1, 2025
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
October 1, 2025
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
October 1, 2025
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
October 1, 2025
Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and […]
October 1, 2025
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
October 1, 2025
Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of […]
October 1, 2025
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
October 1, 2025
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Your website is the foundation of […]
October 1, 2025
After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very […]
October 1, 2025
It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In the past, the goal of […]
October 1, 2025
After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on […]
October 1, 2025
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
October 1, 2025
Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
October 1, 2025
Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. A blog makes your website more […]
October 1, 2025
Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. When it comes to writing blog […]
October 1, 2025
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
October 1, 2025
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
October 1, 2025
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
October 1, 2025
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
October 1, 2025
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
October 1, 2025
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
October 1, 2025
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
October 1, 2025
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
October 1, 2025
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
October 1, 2025
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
October 1, 2025
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
October 1, 2025
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
October 1, 2025
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
October 1, 2025
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
October 1, 2025
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
October 1, 2025
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
October 1, 2025
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
October 1, 2025
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
October 1, 2025
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 1, 2025
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 1, 2025
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 1, 2025
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 1, 2025
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 1, 2025
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 1, 2025
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 1, 2025
When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
October 1, 2025
An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how […]
October 1, 2025
You know that feeling when you really love something and you think it’s the most amazing thing in the world, but people just don’t see it? […]
October 1, 2025
At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several […]
September 30, 2025
So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
September 30, 2025
So, we at iSmart LOVE Inbound Marketing. What’s not to love? Useful content for the right people, happy leads and more customers. We have also covered […]
September 30, 2025
We’ve been talking here about Inbound Marketing, Lead Nurturing, Marketing Automation and more, but you know what’s better than that? Showing you others who have embraced […]
September 30, 2025
We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. […]
September 30, 2025
In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love […]
September 30, 2025
As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.
September 30, 2025
LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out […]
September 30, 2025
In today’s hyper-connected business environment, brand voices compete in a noisy marketplace. Singapore, being a regional hub for finance, tech, and trade, demands sharper communication strategies […]
September 29, 2025
In the fast-paced Singaporean business landscape, speed isn’t just a competitive advantage—it’s survival. The nation’s push toward digital transformation, heavily supported by government initiatives, has placed […]
September 25, 2025
Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven […]
September 25, 2025
Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost […]