October 1, 2025 at 9:40 pm
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
October 1, 2025 at 9:38 pm
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
October 1, 2025 at 9:21 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
October 1, 2025 at 9:20 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
October 1, 2025 at 9:18 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
October 1, 2025 at 9:16 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
October 1, 2025 at 9:16 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
October 1, 2025 at 9:14 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
October 1, 2025 at 9:13 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
October 1, 2025 at 9:11 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
October 1, 2025 at 9:09 pm
There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. […]
October 1, 2025 at 9:06 pm
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
October 1, 2025 at 9:05 pm
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
October 1, 2025 at 9:04 pm
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
October 1, 2025 at 9:03 pm
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
October 1, 2025 at 9:02 pm
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
October 1, 2025 at 9:01 pm
Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and […]
October 1, 2025 at 9:00 pm
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
October 1, 2025 at 8:59 pm
Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of […]
October 1, 2025 at 7:56 pm
Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving […]
October 1, 2025 at 7:54 pm
LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others. Discover […]
October 1, 2025 at 7:54 pm
One of the biggest issues any business would face is its unique position in the market. If you’ve not got a unique position, then you’ll find […]
October 1, 2025 at 7:53 pm
According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. […]
October 1, 2025 at 7:44 pm
The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online […]
October 1, 2025 at 7:43 pm
It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]
October 1, 2025 at 7:43 pm
1. Profile Image Since LinkedIn is a professional networking site, keep your profile picture strictly professional. It projects a good image and a sense of presence […]
October 1, 2025 at 7:34 pm
We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 […]
October 1, 2025 at 7:34 pm
Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or […]
October 1, 2025 at 6:51 pm
Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting […]
October 1, 2025 at 6:49 pm
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]
October 1, 2025 at 6:49 pm
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
October 1, 2025 at 6:24 pm
There are at least 2 scenarios that come to mind as to why sales leads are not closed for the sale: 1) Some marketers presume that […]
October 1, 2025 at 6:24 pm
If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending […]
October 1, 2025 at 6:23 pm
One of the issues that a business writer or blogger must understand is how to compose for the online consumer. For starters, content writing for an […]
October 1, 2025 at 6:23 pm
1. Spend More Time Listening Than Talking Get to know your prospects by asking a lot of questions. This way, you truly learn what this person […]
October 1, 2025 at 6:15 pm
You must create urgency so people will buy your products or services now. They may not revisit your website or see your ad again. How do […]
October 1, 2025 at 6:15 pm
Social media is becoming a necessity of life. Most of the companies have set up multiple social media accounts such as Facebook, Instagram, Twitter and Google+ […]
October 1, 2025 at 6:15 pm
Marketing and Sales teams may seem like strange bedfellows: having distinctively different roles but can’t do without each other, but the truth is both teams are […]
October 1, 2025 at 6:15 pm
One of the key tenets of close collaboration between the Marketing and Sales teams is effective communication. Typically, Sales complains that Marketing isn’t generating enough quality […]
October 1, 2025 at 6:15 pm
Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the […]
October 1, 2025 at 6:14 pm
For any businesses that realize a need to provide constant support to prospects, customers or partners, these few ideas should provide the online means for the […]
October 1, 2025 at 6:11 pm
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they […]
October 1, 2025 at 6:11 pm
The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic […]
October 1, 2025 at 6:04 pm
Business writers and content strategists know that article marketing is one of the oldest and most effective techniques in getting targeted prospects to their websites and […]
October 1, 2025 at 6:03 pm
Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here […]
October 1, 2025 at 6:03 pm
How do you know what the best social networking site is for your business? A lot of business owners just migrate towards Twitter, LinkedIn and Facebook […]
October 1, 2025 at 5:57 pm
“It’ll have everything our customers need, all in one place.” “Our list will be different—people will look forward to getting our newsletter.” “Since we’re only sending […]
October 1, 2025 at 5:57 pm
Audio marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are […]
October 1, 2025 at 5:53 pm
Obviously the use of video for marketing is becoming more popular. One of the reasons is that videos are now ranking in the search engines. This […]
October 1, 2025 at 2:50 pm
The Rise of AI Marketing in Singapore Singapore isn’t just keeping pace with global marketing trends—it’s setting the bar. In an era where consumers are bombarded […]
October 1, 2025 at 1:03 pm
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
October 1, 2025 at 1:01 pm
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
October 1, 2025 at 1:00 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Your website is the foundation of […]
October 1, 2025 at 12:58 pm
After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very […]
October 1, 2025 at 12:57 pm
It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. […]
October 1, 2025 at 12:54 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In the past, the goal of […]
October 1, 2025 at 12:53 pm
After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on […]
October 1, 2025 at 12:51 pm
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
October 1, 2025 at 12:50 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
October 1, 2025 at 12:49 pm
Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
October 1, 2025 at 12:48 pm
Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people […]
October 1, 2025 at 12:47 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. A blog makes your website more […]
October 1, 2025 at 11:58 am
Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 […]
October 1, 2025 at 11:57 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. When it comes to writing blog […]
October 1, 2025 at 11:57 am
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
October 1, 2025 at 11:55 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
October 1, 2025 at 11:54 am
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
October 1, 2025 at 11:53 am
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
October 1, 2025 at 11:52 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
October 1, 2025 at 11:51 am
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
October 1, 2025 at 11:50 am
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
October 1, 2025 at 11:48 am
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
October 1, 2025 at 11:48 am
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
October 1, 2025 at 11:47 am
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
October 1, 2025 at 11:45 am
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
October 1, 2025 at 11:44 am
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
October 1, 2025 at 11:43 am
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
October 1, 2025 at 11:41 am
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
October 1, 2025 at 11:41 am
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
October 1, 2025 at 11:40 am
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
October 1, 2025 at 11:39 am
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
October 1, 2025 at 11:38 am
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
October 1, 2025 at 11:37 am
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
October 1, 2025 at 11:35 am
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
October 1, 2025 at 11:34 am
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 1, 2025 at 11:33 am
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 1, 2025 at 11:31 am
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 1, 2025 at 11:30 am
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 1, 2025 at 11:29 am
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 1, 2025 at 11:28 am
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 1, 2025 at 11:23 am
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 1, 2025 at 11:22 am
When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
October 1, 2025 at 11:19 am
An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how […]
October 1, 2025 at 11:19 am
You know that feeling when you really love something and you think it’s the most amazing thing in the world, but people just don’t see it? […]
October 1, 2025 at 11:16 am
At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several […]
September 30, 2025 at 8:50 pm
So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
September 30, 2025 at 8:48 pm
So, we at iSmart LOVE Inbound Marketing. What’s not to love? Useful content for the right people, happy leads and more customers. We have also covered […]
September 30, 2025 at 8:47 pm
We’ve been talking here about Inbound Marketing, Lead Nurturing, Marketing Automation and more, but you know what’s better than that? Showing you others who have embraced […]
September 30, 2025 at 8:46 pm
We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. […]
September 30, 2025 at 8:43 pm
In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love […]