January 8, 2021
2020 has been a difficult year for many businesses, and to prepare you for 2021, here are 3 SEO tips to look out for!
December 29, 2020
Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are […]
December 17, 2020
What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]
December 9, 2020
Optimising your website for traffic, revenue, and conversion is one of the most essential parts of your SEO strategy.
December 2, 2020
The COVID-19 pandemic has definitely changed the way that people are doing their purchases with more businesses turning to online e-commerce sales. This switch has been […]
November 25, 2020
The SEO landscape is always changing and we have to keep a lookout for new updates that are occurring. By keeping abreast of the latest SEO […]
November 18, 2020
With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]
November 11, 2020
Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]
November 4, 2020
The biggest sales day is coming right up and if you’re an e-commerce business, it’s an important sales holiday to take note of. Singles Day, or […]
October 28, 2020
If you are looking to achieve your marketing objectives and improve your relationships with customers, consider having an e-book. An e-book, or electronic book, is an […]
October 21, 2020
For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]
October 14, 2020
For those of you who are unaware, Google just had its Advertising Week last week and they have announced some new updates to Google Ads which […]
October 6, 2020
As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]
September 28, 2020
TikTok is a video sharing social network that has blown up in the recent year with over 800 million users worldwide. Since its launch in 2016, […]
September 21, 2020
Telemarketing is a very common form of marketing that companies use to get in contact with potential customers for their products or services. This is often […]
September 11, 2020
Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social […]
September 4, 2020
Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing […]
August 28, 2020
As we all know, SEO is more important than ever for digital marketing when everything is going online. The type of content that is being put […]
August 21, 2020
If you’re planning to start your own e-commerce site, Instagram Shopping is something that is essential to your Instagram marketing strategies.
August 14, 2020
This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, […]
August 7, 2020
There are so many social media platforms out there and no doubt YouTube is one of the biggest social media channels to utilise for many marketers. […]
July 30, 2020
Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has […]
June 10, 2020
According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the […]
June 8, 2020
For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health […]
April 29, 2020
According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for […]
April 27, 2020
The Impact of COVID-19 on Digital Marketing Agencies
April 15, 2020
91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you’re in […]
April 8, 2020
This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only […]
March 9, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 29, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 9, 2020
In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology […]
December 30, 2019
December 20, 2019
What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]
December 13, 2019
Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential […]
December 4, 2019
If you’re running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going […]
November 22, 2019
People love checklists. That’s because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more […]
November 20, 2019
As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give […]
November 15, 2019
In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village. Sharing information is more accessible […]
November 13, 2019
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, […]
November 12, 2019
There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the […]
November 8, 2019
You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks […]
October 25, 2019
Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes […]
October 22, 2019
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]
October 16, 2019
Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.
October 15, 2019
How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction […]
October 9, 2019
Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in […]
September 27, 2019
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, “Featured snippets are […]
September 20, 2019
Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, […]
September 18, 2019
First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found […]
September 13, 2019
Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few […]
September 11, 2019
With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly […]
September 9, 2019
Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad […]
September 4, 2019
August 30, 2019
August 27, 2019
Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant […]
August 24, 2019
Are you aware that Facebook launched a new tool this week? The main purpose of this tool is to give users better control […]
August 20, 2019
The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. […]
August 15, 2019
If you’ve been anywhere near the world of marketing in the last few years, you’ve probably heard of the term “buyer persona.” It’s tossed […]
August 7, 2019
Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other […]
July 26, 2019
If you’re a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following – FaceApp. […]
July 19, 2019
Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of […]
July 18, 2019
Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce […]
July 12, 2019
Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, […]
July 9, 2019
You might not realise it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read […]
July 5, 2019
According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough […]
July 4, 2019
Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a […]
June 27, 2019
Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, […]
May 30, 2019
Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking […]
May 13, 2019
Social Media is a Restaurant’s Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and […]
May 8, 2019
Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
April 22, 2019
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
April 12, 2019
More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views […]
April 5, 2019
When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who […]
April 3, 2019
Facebook is one of the most popular social networking platforms in the world! This is extremely good news for marketers because more users equal more potential customers. Let me […]
March 28, 2019
Search Engine Optimization is the process of improving your website ranking so that it attracts more visitors through the use of search engines. In Inbound Marketing, this is […]
March 22, 2019
So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart […]
March 20, 2019
You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give […]
March 14, 2019
Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And […]
March 13, 2019
As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more […]
February 19, 2019
Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or […]
February 3, 2019
YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing […]
January 31, 2019
If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most […]
January 30, 2019
Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. […]
January 24, 2019
I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying […]
January 23, 2019
Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It […]
January 22, 2019
The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you […]
January 16, 2019
Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7. Your website may be the first […]
January 15, 2019
Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It […]
January 11, 2019
Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO […]
January 9, 2019
For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing […]
January 8, 2019
Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, […]
January 4, 2019
Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those […]
December 21, 2018
For B2B businesses, eBooks are a great way to prove your brand is an authority in the field. They are great lead magnets to draw site […]
December 18, 2018
Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your […]
December 13, 2018
For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to […]
December 12, 2018
A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services. Unlike traditional marketing, digital […]
December 11, 2018
Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings […]
December 7, 2018
Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use […]
December 4, 2018
Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing […]
November 30, 2018
But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming […]