November 22, 2019
People love checklists. That’s because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more […]
November 20, 2019
As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give […]
November 15, 2019
In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village. Sharing information is more accessible […]
November 13, 2019
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, […]
November 12, 2019
There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the […]
November 8, 2019
You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks […]
October 25, 2019
Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes […]
October 22, 2019
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]
October 16, 2019
Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.
October 15, 2019
How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction […]
October 9, 2019
Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in […]
September 27, 2019
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, “Featured snippets are […]
September 20, 2019
Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, […]
September 18, 2019
First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found […]
September 13, 2019
Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few […]
September 11, 2019
With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly […]
September 9, 2019
Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad […]
September 4, 2019
August 30, 2019
August 27, 2019
Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant […]
August 24, 2019
Are you aware that Facebook launched a new tool this week? The main purpose of this tool is to give users better control […]
August 20, 2019
The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. […]
August 15, 2019
If you’ve been anywhere near the world of marketing in the last few years, you’ve probably heard of the term “buyer persona.” It’s tossed […]
August 7, 2019
Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other […]
July 26, 2019
If you’re a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following – FaceApp. […]
July 19, 2019
Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of […]
July 18, 2019
Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce […]
July 12, 2019
Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, […]
July 9, 2019
You might not realise it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read […]
July 5, 2019
According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough […]
July 4, 2019
Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a […]
June 27, 2019
Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, […]
May 30, 2019
Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking […]
May 13, 2019
Social Media is a Restaurant’s Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and […]
May 8, 2019
Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
April 22, 2019
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
April 12, 2019
More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views […]
April 5, 2019
When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who […]
April 3, 2019
Facebook is one of the most popular social networking platforms in the world! This is extremely good news for marketers because more users equal more potential customers. Let me […]
March 28, 2019
Search Engine Optimization is the process of improving your website ranking so that it attracts more visitors through the use of search engines. In Inbound Marketing, this is […]
March 22, 2019
So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart […]
March 20, 2019
You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give […]
March 14, 2019
Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And […]
March 13, 2019
As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more […]
February 19, 2019
Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or […]
February 3, 2019
YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing […]
January 31, 2019
If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most […]
January 30, 2019
Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. […]
January 24, 2019
I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying […]
January 23, 2019
Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It […]
January 22, 2019
The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you […]
January 16, 2019
Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7. Your website may be the first […]
January 15, 2019
Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It […]
January 11, 2019
Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO […]
January 9, 2019
For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing […]
January 8, 2019
Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, […]
January 4, 2019
Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those […]
December 21, 2018
For B2B businesses, eBooks are a great way to prove your brand is an authority in the field. They are great lead magnets to draw site […]
December 18, 2018
Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your […]
December 13, 2018
For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to […]
December 12, 2018
A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services. Unlike traditional marketing, digital […]
December 11, 2018
Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings […]
December 7, 2018
Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use […]
December 4, 2018
Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing […]
November 30, 2018
But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming […]
November 28, 2018
A good content strategy is fundamental to understanding your customer’s pain points. All web content should be useful to someone, and it can’t be useful unless […]
November 27, 2018
As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than […]
November 21, 2018
Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them […]
November 20, 2018
Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the […]
November 16, 2018
November 15, 2018
November 9, 2018
Nearly every business relies on digital marketing, be it to promote their products or services or to reach out to their target audiences. As most marketers […]
November 8, 2018
The first thing that comes to your mind when people discuss ongoing SEO content? That’s right. Blogs. Blogging is such an important part of inbound marketing […]
November 7, 2018
For businesses, automation is the way to go as we look to remove the constraints of human limitations. With every new development, we are moving a […]
October 30, 2018
Social Media is undoubtedly an extremely useful tool for lead generation. It serves as a platform to interact with different viewers and engage with them. If […]
October 23, 2018
October 19, 2018
As more industries continue to move their marketing campaigns online, how can you continue to stay competitive and ensure you optimise your lead generation process? We […]
October 18, 2018
For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites which are […]
October 16, 2018
In case you are unfamiliar with the term “meta descriptions”, it is a short paragraph that provides a brief explanation of the content of the website. […]
October 10, 2018
The process of consistently producing quality content is termed as content marketing. You need not invest heavily in advertising. You can attract higher traffic to your […]
October 8, 2018
You might have heard of the terms inbound marketing and inbound methodology. By using such an approach, you can attract strangers who become visitors, and successfully […]
October 5, 2018
What is video marketing? Simply put, it is to integrate videos into your marketing campaigns to promote your company, product or service. According to a report […]
October 3, 2018
As the number of media platforms increases, digital marketers also have to evolve. These days, people spend time online on platforms such as Facebook, Instagram, Twitter, […]
October 1, 2018
According to Wikipedia, telemarketing is a method of direct marketing in which a salesperson solicits leads to purchase their products or services, either over the phone […]
September 28, 2018
Let’s be honest. Are you generating enough leads from your website? Hubspot reports that 63% of marketers found generating traffic and leads one of their top […]
September 25, 2018
In today’s day and age, presentation is everything. Consumers want to hire companies that are modernized. By using inbound marketing strategies, potential customers will be able […]
September 21, 2018
Most businesses are aware that search engines can drive massive traffic to their web properties, and it is not just any random traffic, but traffic that […]
September 20, 2018
To some people, email marketing is an overlapping part of inbound and outbound marketing. “Spamming” is a word that is enough to scare people away from […]
September 19, 2018
Blogging is one of the easiest and cheapest ways to generate leads for your business. It might require some time to write quality content. However, with […]
September 14, 2018
The digital marketing revolution is here to stay as long as technology keeps evolving! With new technologies emerging every single day, digital marketers can never stop […]
September 13, 2018
As a small business owner in this digital marketing age, you probably know that one of the key elements to running a successful business is being […]
September 12, 2018
Search engine optimisation is extremely important for your business. It allows your website to be found by prospects when they type in certain keywords. Having your […]
September 7, 2018
LinkedIn can be a very powerful tool to consider when generating leads for your company. There are so many professionals on LinkedIn and it’s a […]
September 6, 2018
One of the most popular methods to generate leads is Search Engine Marketing (SEM) using Google Adwords. Google Adwords allows you to advertise certain keywords on […]
August 29, 2018
Today, more companies are gradually starting to understand that blogging is one of the ways to getting found online, converting visitors to leads, nurturing those […]
August 28, 2018
It is an open secret that social media has taken over every aspect of our lives and changed the marketing landscape forever. However, many B2B marketers still […]
August 23, 2018
Animated videos are engaging instruments that can assist you in storytelling more comprehensively. The fact of the matter is that 65% of people are visual learners, […]
August 21, 2018
Infographics are a combination of graphic design, content and data. Most marketers are not aware of the effectiveness of using infographics in their marketing strategy. If […]
August 17, 2018
Many people may know about Facebook but how many have actually heard about Facebook Lead Ads? I would be focusing on the 10 powerful ways to […]
August 14, 2018
In my previous blog post, I have discussed about the definition of SEO and the ways you can use them to help generate leads for your […]