January 5, 2018
Google My Business is a free tool that helps you appear in related search and it is essential for local SEO. You are able to claim […]
January 3, 2018
Whether it is investing in a new website, spending on social campaigns, events and other marketing collateral, the refrain is the same – especially for […]
December 20, 2017
You’ve gotten the sale or a new client onboard! Cue celebrations, wine, champagne, pick your poison. But wait, your work is not done yet. You’ve […]
December 18, 2017
Marketers are surrounded by data. You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t […]
December 15, 2017
Image Source: Helloquence on Unsplash As an inbound marketer, you have so many metrics and data sources to check. SEO rankings, backlinks, downloads, reach / impressions, Facebook followers, […]
December 13, 2017
You’ve gathered all your shiny new landing pages, blog posts and content offers and started running your inbound marketing campaigns. Now you can sit back and […]
December 11, 2017
On this blog, we talk a lot about Inbound Marketing. Inbound marketing has revolutionized the way we speak to marketing clients about lead generation. Did you […]
December 8, 2017
Technology is rapidly innovating and we, in the lead generation space, must be able to keep abreast of all the changes. According to the 2017 Marketing […]
December 5, 2017
Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost […]
December 4, 2017
Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven […]
November 28, 2017
LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out […]
November 27, 2017
As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.
November 21, 2017
There are so many different components to run an Inbound Marketing campaign that it can sometimes feel like a sprint to the finish line. You have […]
November 14, 2017
In the many years that Inbound Marketing has existed, it has been used in a range of industries and for different target audiences; we personally love […]
November 13, 2017
We get this statement from our prospective clients all the time. They invested X amount of money with an agency, and the marketing plan looks sound. […]
November 7, 2017
We’ve been talking here about Inbound Marketing, Lead Nurturing, Marketing Automation and more, but you know what’s better than that? Showing you others who have embraced […]
November 6, 2017
So, we at iSmart LOVE Inbound Marketing. What’s not to love? Useful content for the right people, happy leads and more customers. We have also covered […]
November 1, 2017
So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.
October 31, 2017
At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several […]
October 30, 2017
You know that feeling when you really love something and you think it’s the most amazing thing in the world, but people just don’t see it? […]
October 25, 2017
An Inbound Marketing campaign can be confusing to execute, from the initial research stage (what content offer should you give away?), to the actual implementation (how […]
October 24, 2017
When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?
October 23, 2017
In our years of running Inbound Marketing campaigns on HubSpot, we have heard Inbound Marketing compared to so many things: Outbound marketing, Content Marketing, Advertising, Permission […]
October 19, 2017
So, it’s time to start your first Inbound Marketing campaign. It’s just a matter of creating content, then letting people download a content offer in exchange […]
October 17, 2017
So, you’re sold on Inbound Marketing. You’re interested in the content marketing angle, you’ve looked at the Buyer’s Journey, the Inbound Methodology, and you are IN. […]
October 16, 2017
One question: How many generic sales emails do you get in a day? Too many to count? Join the club. We’re inundated with emails every day […]
October 10, 2017
When it comes to marketing for your business, it’s all about lead generation and lead nurturing. Your ultimate marketing aim, after all, is to generate leads […]
October 9, 2017
So you know your best practices for Google AdWords. You’ve included location targeting, and have also included terms in your ads that will attract your audience’s […]
October 3, 2017
So you’ve defined your target audience and now know how to apply the information from your target audience to optimise your Google AdWords campaign. What now? Google […]
October 2, 2017
You’ve followed the instructions in our previous post about defining your target audience for your upcoming Google AdWords campaign. You may be asking – what’s the […]
September 29, 2017
Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for […]
September 28, 2017
When set up and managed properly, AdWords can be an extremely valuable source of new leads for your business. However, a failed campaign can result in […]
September 25, 2017
As an entrepreneur, you need to align your brand with the target market you want to reach out to for the business to be successful. Here’s […]
September 22, 2017
Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to […]
September 18, 2017
Most entrepreneurs and business owners are always looking to maximise their budget and hence do not have the luxury of spending a lot of money on […]
September 15, 2017
Social media marketing is one of the best ways to grow your startup. It is a platform for growing your brand and engaging your audience. Below […]
September 11, 2017
When you want to buy a product or service, what do you do? Let me guess, you Google it. You read every blog post, article, or […]
September 6, 2017
Facebook is the most used social network in the world. This is good for marketers because more users equal more potential customers. Here are 5 best […]
September 4, 2017
Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And […]
August 31, 2017
If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared […]
August 24, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Once you’ve optimised your website, launched […]
August 23, 2017
LinkedIn is commonly used in the B2B market by companies to deliver value to and engage a company’s audience. A strong company page on LinkedIn helps […]
August 21, 2017
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
August 18, 2017
This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, […]
August 17, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. An important part of leveraging social […]
August 14, 2017
Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers […]
August 11, 2017
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
August 10, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. While it’s a great place to […]
August 7, 2017
Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat […]
August 3, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. When it comes to writing blog […]
August 1, 2017
Search Engine Marketing on Google is one of the most effective ways to get specific pages on your website found on Google. With more than 40,000 […]
July 27, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. A blog makes your website more […]
July 25, 2017
Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people […]
July 24, 2017
Content marketing is becoming a widely-adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
July 20, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. The topic of mobile marketing is […]
July 19, 2017
In marketing, the global trend is that desktop viewing is going to be overtaken by mobile marketing. This is because people no longer view information in […]
July 18, 2017
After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on […]
July 13, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In the past, the goal of […]
July 12, 2017
It may not surprise you that Facebook is pretty well-known around the globe, but the thing that you might not know is how well-known it is. […]
July 11, 2017
After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very […]
July 6, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. Your website is the foundation of […]
July 5, 2017
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
July 3, 2017
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
June 28, 2017
Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of […]
June 26, 2017
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
June 23, 2017
Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and […]
June 21, 2017
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
June 19, 2017
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
June 16, 2017
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
June 13, 2017
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
June 12, 2017
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
May 31, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
May 29, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
May 26, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
May 24, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
May 22, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
May 19, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
May 17, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
May 15, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
April 25, 2017
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
April 24, 2017
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
April 21, 2017
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
April 20, 2017
As you browse the Internet, you may have come across website copy like this:
April 18, 2017
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
April 17, 2017
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
April 13, 2017
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
April 12, 2017
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
April 7, 2017
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
April 3, 2017
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
March 29, 2017
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
March 28, 2017
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
March 16, 2017
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
February 28, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
February 22, 2017
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
February 17, 2017
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
February 8, 2017
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
February 7, 2017
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
February 3, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
February 1, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
January 31, 2017
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]