July 5, 2017
Experiential marketing, or engagement marketing, is a type of marketing, where emphasis is on giving opportunities for the target audience to experience a brand. Unlike […]
July 3, 2017
Lead scoring is a major methodology used in market automation systems such as HubSpot. It is used to rank prospects against a scale that shows the […]
June 28, 2017
Now that you have joined the YouTube community, it is important to make your channel visible to potential viewers. The ideal situation is that billions of […]
June 26, 2017
Snapchat—the fastest growing social networking mobile app with more than 100 million daily active users and 400 million snaps every day. Promotional campaigns launched in Snapchat […]
June 23, 2017
Digital Marketing is a term that includes all your online marketing strategies. There are lots of different digital channels that allow you to approach current and […]
June 21, 2017
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
June 19, 2017
As mentioned, YouTube is the second largest search engine in the world, so it is really important for people to be able to find your videos […]
June 16, 2017
After running a couple of campaigns on your Instagram business page and amassing a decent following, the next step you have to take is to […]
June 13, 2017
According to the State of Inbound Report, over the last 12 months, nearly half of all marketers (48% and rising) are planning to add YouTube to […]
June 12, 2017
Instagram has grown rapidly as a tool in the field of digital marketing, with increasing effectiveness in raising brand awareness and launching products. According to […]
May 31, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]
May 29, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
May 26, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
May 24, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
May 22, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
May 19, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
May 17, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
May 15, 2017
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
April 25, 2017
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
April 24, 2017
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
April 21, 2017
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
April 20, 2017
As you browse the Internet, you may have come across website copy like this:
April 18, 2017
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
April 17, 2017
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
April 13, 2017
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
April 12, 2017
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
April 7, 2017
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
April 3, 2017
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
March 29, 2017
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
March 28, 2017
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
March 16, 2017
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
February 28, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
February 22, 2017
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
February 17, 2017
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
February 8, 2017
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
February 7, 2017
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
February 3, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
February 1, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
January 31, 2017
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
January 25, 2017
Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to […]
January 18, 2017
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages […]
January 13, 2017
January 12, 2017
Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, […]
January 9, 2017
Is it possible to do Digital marketing without paying a cent?
December 29, 2016
A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks […]
December 22, 2016
Facebook recently announced a new tool for developers that allow them to build bots for Facebook Messenger. These bots can add a whole new array of […]
December 16, 2016
The buyer’s Journey to make a purchase has evolved rapidly.The more technology advances, the more it is integrated into our daily lives and we will continue […]
December 9, 2016
SEO was quite easy in the past. One could almost guarantee results. However, it is so different now. Today, instead of just matching query to keywords, […]
December 8, 2016
Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified. (More importantly, mobile now represents […]
December 5, 2016
Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and […]
November 28, 2016
Have you heard of Facebook Instant Articles? Need to distribute your own particular Instant Articles on Facebook? Let’s get started First off: What are Facebook Instant […]
November 23, 2016
November 22, 2016
The Magnificent 7 for Website Security Website Online Security is no longer just an optional concept. Rather it is a necessity for businesses of all sizes. […]
November 15, 2016
November 14, 2016
With over 2 billion internet users, where can business owners go to find potential visitors to their website? Well, you could try the top U.S. website: […]
November 4, 2016
You must have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications; targets […]
November 3, 2016
Digital Marketing is a tricky business. Technology has brought the marketing field a long way. To stay on top is forever advancing into different strategies and […]
October 27, 2016
Did you know you can get number 1 ranking on Google for free?
October 27, 2016
Millions of businesses, bloggers and artists want to be visible to everyone looking for their products or services. They compete aggressively for the first-page of Google […]
October 26, 2016
Singapore is a prime market for the IT industry. In 2015, the government launched ICT tenders in digital, IT infrastructure, and data and web services worth […]
October 20, 2016
Trying to get new business is ever increasing challenge. Telemarketing is a marketing strategy that involves connecting with customers through phone or more recently web-based video […]
October 11, 2016
Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is […]
October 5, 2016
The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power […]
September 23, 2016
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
September 21, 2016
It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow […]
September 19, 2016
According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, […]
September 15, 2016
Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same […]
September 14, 2016
How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in […]
September 13, 2016
Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it’s likely that you’re not leveraging […]
September 9, 2016
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
September 7, 2016
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
September 5, 2016
This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing […]
September 1, 2016
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
August 31, 2016
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to […]
August 31, 2016
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
August 29, 2016
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
August 26, 2016
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
August 25, 2016
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
August 23, 2016
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
August 19, 2016
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
August 17, 2016
Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this […]
August 15, 2016
Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. […]
August 12, 2016
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
August 11, 2016
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
August 8, 2016
The 4 Best Marketing Analytics Tools Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: […]
August 5, 2016
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
August 3, 2016
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
August 1, 2016
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
July 29, 2016
Search Engine Optimization is the process of improving your website so that it attracts more visitors through the use of search engines. In Inbound Marketing, this […]
July 28, 2016
The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings […]
July 25, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
July 22, 2016
Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing […]
July 20, 2016
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
July 18, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and […]
July 15, 2016
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
July 14, 2016
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
July 11, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
July 8, 2016
The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we […]
July 5, 2016
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
June 28, 2016
You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]