June 27, 2022
June 22, 2022
Lead Scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based […]
June 14, 2022
May 20, 2022
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. When marketing automation and CRM software work together, they provide […]
May 17, 2022
What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009. Over the years, Quora has earned a reputation for crowd-sourcing the […]
May 9, 2022
Google’s keyword match types ensure that the amount you spend on your Google Ad campaigns is well spent, ensuring you don’t waste your precious money drawing in unqualified […]
April 15, 2022
Many digital marketers are excited to talk about B2BLead Generation. However, few of them know of the strategies for B2B Lead Generation. However, fear not. You […]
April 12, 2022
Link-building isn’t easy, especially if you want it to be done right. If your goal is to get more organic traffic through high search engine rankings, […]
April 7, 2022
April 5, 2022
March 31, 2022
March 28, 2022
March 15, 2022
March 10, 2022
Mobile SEO is more important than ever. Google has switched to 100% Mobile-First indexing. Mobile-first means that Google is crawling your mobile site – and is […]
March 8, 2022
Top Google rankings are important for online business success. There is no magic button that ranks your site #1 without fail. It takes resourcefulness, dedication, persistence, […]
March 3, 2022
March 1, 2022
February 24, 2022
What Does it Mean to Get Verified on Instagram? Getting “verified” by Instagram means that Instagram has personally confirmed that you are who you say you […]
February 21, 2022
SEO is an ever-changing beast. An algorithm upgrade puts a hitch in your plan when you think you know exactly what Google is looking for. So, […]
February 17, 2022
You know what’s more disappointing than having NO people visit your store? It’s when you actually get them to visit – but only a few of […]
February 15, 2022
QR codes have become a common sight almost overnight. There’s no denying QR codes are seeing an epic revival in a new touch-free world. What is […]
February 10, 2022
February 7, 2022
February 2, 2022
For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites that are […]
January 26, 2022
Nowadays, your audience no longer wants you to buy their attention, they want you to earn it. This means lead generation strategies need to be […]
December 15, 2021
TikTok has grown dramatically since it merged with Musical.ly. It is now effectively two apps: TikTok in the Western World, and Douyin in China. While it […]
December 2, 2021
Content marketing is becoming a widely adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
November 29, 2021
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was […]
November 23, 2021
So you’ve increased the quality of your website traffic. You’ve piqued the interest of your website visitors with outstanding material that is both useful and educational. […]
November 19, 2021
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blogs, and landing pages to generate sales leads. It is much simpler to […]
November 17, 2021
Tracking performance data via analytics is an integral aspect of marketing campaigns, but most marketers in Singapore are not well versed in it, even underestimating its […]
November 9, 2021
November 5, 2021
The days of uploading text content with a 5% keyword density and expecting it to attract buyers are long gone. E-commerce has gotten competitive in recent […]
November 2, 2021
CRO (conversion rate optimization) is a technique for increasing the number of individuals who complete the desired activity on your website.
October 26, 2021
Search engine optimization is a type of search engine marketing that aims to drive traffic to your website from search engines. There, search engine optimization (SEO) […]
October 19, 2021
Maintaining an internet presence requires both organic and produced content. Having an active Facebook business page with rich organic content used to be enough to reach […]
October 14, 2021
The design is the first thing that visitors to an unfamiliar website notice. If it matches the visitor’s expectations within the first few seconds, they will […]
October 12, 2021
Nothing is as constant as change when it comes to search engine optimization. This fact can make page operators feel desperate. A single Google update has […]
October 7, 2021
October 5, 2021
The road to being a successful SEO is already difficult. On top of that, don’t get in your own way!
September 30, 2021
September 28, 2021
Every year, Google receives 2 trillion searches. Query/question-based searches account for 8% of all searches, or around 160 billion!
September 23, 2021
September 20, 2021
September 16, 2021
Market research is the process of gathering information about your business’s buyers personas, target audience, and customers to determine how viable and successful your product or service would […]
September 14, 2021
Tracking Social Media Success using UTM Parameters
September 9, 2021
If you want your Facebook posts to convert, you’ll need to employ a different technique than you would for high engagement.
September 7, 2021
Nowadays, many small and big businesses feel pressured to be present on every social media platform and they forget about strategy. Don’t make this mistake. Since […]
September 2, 2021
The proper marketing stunt may propel your company to viral fame, but it’ll always be risky. Follow in the footsteps of companies that have successfully carried […]
August 30, 2021
Find out which Facebook ad types will best help you accomplish your social media business goals and maximize ROI.
August 24, 2021
August 23, 2021
August 19, 2021
With over 800 million monthly users, TikTok can be a great tool for your blog.Since its launch in 2016, TikTok has become a huge success, with […]
August 17, 2021
Find out which social media tools you should have in your content marketing toolbox.
August 6, 2021
With eCommerce on the rise, more businesses are now considering their online store options, and how they can align with evolving consumer behaviors and needs.
December 29, 2020
Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are […]
December 17, 2020
What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]
December 9, 2020
Optimising your website for traffic, revenue, and conversion is one of the most essential parts of your SEO strategy.
December 2, 2020
The COVID-19 pandemic has definitely changed the way that people are doing their purchases with more businesses turning to online e-commerce sales. This switch has been […]
November 25, 2020
The SEO landscape is always changing and we have to keep a lookout for new updates that are occurring. By keeping abreast of the latest SEO […]
November 18, 2020
With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]
November 11, 2020
Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]
November 4, 2020
The biggest sales day is coming right up and if you’re an e-commerce business, it’s an important sales holiday to take note of. Singles Day, or […]
October 28, 2020
If you are looking to achieve your marketing objectives and improve your relationships with customers, consider having an e-book. An e-book, or electronic book, is an […]
October 21, 2020
For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]
October 14, 2020
For those of you who are unaware, Google just had its Advertising Week last week and they have announced some new updates to Google Ads which […]
October 6, 2020
As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]
September 28, 2020
TikTok is a video sharing social network that has blown up in the recent year with over 800 million users worldwide. Since its launch in 2016, […]
September 21, 2020
Telemarketing is a very common form of marketing that companies use to get in contact with potential customers for their products or services. This is often […]
September 4, 2020
Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing […]
August 28, 2020
As we all know, SEO is more important than ever for digital marketing when everything is going online. The type of content that is being put […]
August 21, 2020
If you’re planning to start your own e-commerce site, Instagram Shopping is something that is essential to your Instagram marketing strategies.
August 14, 2020
This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, […]
August 7, 2020
There are so many social media platforms out there and no doubt YouTube is one of the biggest social media channels to utilise for many marketers. […]
July 30, 2020
Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has […]
June 10, 2020
According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the […]
June 8, 2020
For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health […]
April 29, 2020
According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for […]
April 27, 2020
The Impact of COVID-19 on Digital Marketing Agencies
April 15, 2020
91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you’re in […]
April 8, 2020
This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only […]
March 9, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 29, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 9, 2020
In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology […]
December 30, 2019
December 20, 2019
What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]
December 13, 2019
Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential […]
December 4, 2019
If you’re running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going […]
November 22, 2019
People love checklists. That’s because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more […]
November 20, 2019
As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give […]
November 15, 2019
In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village. Sharing information is more accessible […]
November 13, 2019
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, […]
November 12, 2019
There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the […]
November 8, 2019
You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks […]
October 25, 2019
Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes […]
October 22, 2019
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]
October 16, 2019
Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.
October 15, 2019
How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction […]
October 9, 2019
Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in […]
September 27, 2019
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, “Featured snippets are […]