Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It […]
Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7. Your website may be the first […]
The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you […]
Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It […]
I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying […]
Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. […]
YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing […]
Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or […]
As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more […]
Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And […]
You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give […]
So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart […]
Search Engine Optimization is the process of improving your website ranking so that it attracts more visitors through the use of search engines. In Inbound Marketing, this is […]
Facebook is one of the most popular social networking platforms in the world! This is extremely good news for marketers because more users equal more potential customers. Let me […]
More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views […]
Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking […]
Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, […]
Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, […]
Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce […]
If you’re a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following – FaceApp. […]
Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other […]
The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. […]
Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant […]
Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad […]
With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly […]
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, “Featured snippets are […]
Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in […]
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]
Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes […]
There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the […]
In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village. Sharing information is more accessible […]
If you’re running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going […]
Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential […]
Google’s keyword match types ensure that the amount you spend on your Google Ad campaigns is well spent, ensuring you don’t waste your precious money drawing in unqualified […]
What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009. Over the years, Quora has earned a reputation for crowd-sourcing the […]
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. When marketing automation and CRM software work together, they provide […]
Lead Scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based […]
NFT and cryptocurrencies are not unfamiliar concepts to anyone working in the digital marketing sector. We’ve all heard in recent years that businesses are increasingly incorporating […]
In contrast to traditional marketing strategies, firms are now adopting digital marketing techniques more and more to raise brand awareness, develop a customer base, and achieve […]
One of the best marketing strategies for boosting sales and conversion is referral marketing, sometimes referred to as word-of-mouth marketing. Referral marketing is exactly what it […]
Millennials have long been a contentious issue for HR and personnel management experts. However, Generation Z (also known as Gen Z) has soon overtaken them in […]
The potential for marketing in the worldwide beauty and cosmetics sector has increased significantly over time. For many emerging and less well-known firms, breaking into such […]
There is no shortage of choices when it comes to digital marketing. But more importantly, you probably already know what you want: marketing supported by a […]
With 500 million monthly active users and the third-most downloaded app globally, TikTok is a well-known social media network that you’ve probably heard about. While Gen-Z […]
For every investor, getting a return on their investment is the most crucial factor. Investors invest in startups primarily in order to increase their financial returns. […]
Selling to customers and upselling them is not what marketing is about. Instead, it’s about communicating, deeply comprehending what most resonates with people, and providing value […]
Healthcare and social media work well together. Social media has developed into a significant source of health and knowledge. They might, however, also turn into a […]
When it comes to their marketing techniques, fashion businesses have always been aggressive. And you need an effective social media marketing plan if you want to […]
When done correctly, email marketing has an impressive ROI. While many businesses have great ideas for email marketing, they make a few mistakes that hurt the […]
Your firm can benefit greatly from content marketing. However, before you start to see those results, it may also require a lot of content, which entails […]
Today’s marketing strategies must include SEO, or search engine optimization, yet many online retailers fall short of the mark. This is partially due to the abundance […]
Virtual reality is the term used to describe interactive pictures or films that let the viewer rotate across 360 degrees of a scene. VR production covers […]
So you’ve been tasked with preparing a web analytics presentation for your bosses (no pressure!). This can be a daunting task for many digital marketing professionals […]
Do you believe Google cannot find your website? Are consumers having trouble finding your company? Businesses today must put in a lot of effort to get […]
Did you know that a single email has the potential to secure your content high-caliber coverage, hundreds of backlinks, and thousands of social shares? This is […]
Are you trying to provide your company, service, or product as much exposure and influence as possible? In that case, Google Ads’ new Performance Max Campaign […]
The Metaverse is already with us, and it won’t be long before this new virtual environment transforms how companies run and interact with their customers.
All of us have visited websites that are a complete pain to use. Pop-ups may be overwhelming you, the site may be loading additional advertising and […]
What do customers who search for you online think of you? Have you examined their perceptions of your company? Wherever people locate your company, do they […]
Making sure that your products are shipped securely and safely is essential. A business can go out of business if merchandise disappears and inadequate protection is […]
As the holidays get near, the uncertain economic picture is on everyone’s mind, including shops and customers. This year, the market will be unpredictable due to […]