October 2, 2025 at 6:17 pm
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how […]
October 2, 2025 at 6:17 pm
Previously in “Inbound Marketing: ALL Your Questions Answered! (Part 1)“, we defined what Inbound Marketing* is and how it works. In this post, we explain why […]
October 2, 2025 at 6:17 pm
Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the […]
October 2, 2025 at 6:17 pm
All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we […]
October 2, 2025 at 6:17 pm
Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]
October 2, 2025 at 6:14 pm
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
October 2, 2025 at 6:14 pm
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
October 2, 2025 at 6:14 pm
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
October 2, 2025 at 6:14 pm
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
October 2, 2025 at 6:14 pm
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
October 2, 2025 at 6:14 pm
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
October 2, 2025 at 6:14 pm
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
October 2, 2025 at 6:14 pm
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
October 2, 2025 at 6:14 pm
When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of […]
October 2, 2025 at 6:14 pm
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
October 2, 2025 at 6:10 pm
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
October 2, 2025 at 6:10 pm
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
October 2, 2025 at 6:10 pm
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
October 2, 2025 at 6:10 pm
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
October 2, 2025 at 6:10 pm
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
October 2, 2025 at 6:10 pm
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
October 2, 2025 at 6:07 pm
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
October 2, 2025 at 6:07 pm
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
October 2, 2025 at 6:07 pm
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
October 2, 2025 at 6:06 pm
Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise […]
October 2, 2025 at 6:06 pm
The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, […]
October 2, 2025 at 6:04 pm
“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your […]
October 2, 2025 at 6:04 pm
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
October 2, 2025 at 6:04 pm
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
October 2, 2025 at 6:04 pm
Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many […]
October 2, 2025 at 6:02 pm
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
October 2, 2025 at 6:02 pm
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
October 2, 2025 at 6:02 pm
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
October 2, 2025 at 6:02 pm
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
October 2, 2025 at 6:01 pm
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
October 2, 2025 at 4:51 pm
Let’s be blunt. Your sales team wasn’t hired to chase ghosts or send another 200 cold emails a day that end up ignored. That’s not sales […]
October 1, 2025 at 11:16 pm
Singapore has always been at the forefront of technological innovation, and content creation is no exception. Today, businesses, marketers, and creators are leaning into AI Content […]
October 1, 2025 at 11:01 pm
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
October 1, 2025 at 11:00 pm
This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing […]
October 1, 2025 at 10:59 pm
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
October 1, 2025 at 10:58 pm
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
October 1, 2025 at 10:56 pm
Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it’s likely that you’re not leveraging […]
October 1, 2025 at 10:55 pm
How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in […]
October 1, 2025 at 10:54 pm
Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same […]
October 1, 2025 at 10:52 pm
According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, […]
October 1, 2025 at 10:51 pm
It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow […]
October 1, 2025 at 10:51 pm
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
October 1, 2025 at 10:45 pm
The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power […]
October 1, 2025 at 10:44 pm
Since the turn of the millennium, the globe has witnessed an Information Technology (IT) boom. A decade and a half later, the IT industry is […]
October 1, 2025 at 10:43 pm
Trying to get new business is ever increasing challenge. Telemarketing is a marketing strategy that involves connecting with customers through phone or more recently web-based video […]
October 1, 2025 at 10:42 pm
Singapore is a prime market for the IT industry. In 2015, the government launched ICT tenders in digital, IT infrastructure, and data and web services worth […]
October 1, 2025 at 10:40 pm
Millions of businesses, bloggers and artists want to be visible to everyone looking for their products or services. They compete aggressively for the first-page of Google […]
October 1, 2025 at 10:39 pm
Did you know you can get number 1 ranking on Google for free?
October 1, 2025 at 10:38 pm
Digital Marketing is a tricky business. Technology has brought the marketing field a long way. To stay on top is forever advancing into different strategies and […]
October 1, 2025 at 10:37 pm
You must have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications; targets […]
October 1, 2025 at 10:36 pm
With over 2 billion internet users, where can business owners go to find potential visitors to their website? Well, you could try the top U.S. website: […]
October 1, 2025 at 10:35 pm
October 1, 2025 at 10:34 pm
The Magnificent 7 for Website Security Website Online Security is no longer just an optional concept. Rather it is a necessity for businesses of all sizes. […]
October 1, 2025 at 10:30 pm
October 1, 2025 at 10:29 pm
Have you heard of Facebook Instant Articles? Need to distribute your own particular Instant Articles on Facebook? Let’s get started First off: What are Facebook Instant […]
October 1, 2025 at 10:28 pm
Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and […]
October 1, 2025 at 10:27 pm
Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified. (More importantly, mobile now represents […]
October 1, 2025 at 10:26 pm
SEO was quite easy in the past. One could almost guarantee results. However, it is so different now. Today, instead of just matching query to keywords, […]
October 1, 2025 at 10:25 pm
The buyer’s Journey to make a purchase has evolved rapidly.The more technology advances, the more it is integrated into our daily lives and we will continue […]
October 1, 2025 at 10:24 pm
Facebook recently announced a new tool for developers that allow them to build bots for Facebook Messenger. These bots can add a whole new array of […]
October 1, 2025 at 10:23 pm
A “backlink” is one of the most common words in the world of search engine optimization (SEO). Backlinks are the backbone and the main building blocks […]
October 1, 2025 at 10:17 pm
Is it possible to do Digital marketing without paying a cent?
October 1, 2025 at 10:16 pm
Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, […]
October 1, 2025 at 10:14 pm
October 1, 2025 at 10:12 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. How many failed Facebook Business pages […]
October 1, 2025 at 10:11 pm
Out of the last 10 posts on your company’s Facebook page, how many of them are about your company? The new product you plan to […]
October 1, 2025 at 10:10 pm
Organic reach on Facebook has been dropping. In 2014, Social@Ogilvy released a much-cited report on Facebook: Facebook Zero: Considering Life After the Demise of Organic Reach Between […]
October 1, 2025 at 10:07 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. You see this on Facebook Business […]
October 1, 2025 at 10:06 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. If you haven’t heard, Facebook […]
October 1, 2025 at 10:04 pm
Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client […]
October 1, 2025 at 10:03 pm
When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or […]
October 1, 2025 at 10:02 pm
With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for […]
October 1, 2025 at 10:01 pm
We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your […]
October 1, 2025 at 10:00 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Use Digital Marketing To Grow Your Business. In 2017, most businesses have embraced […]
October 1, 2025 at 9:58 pm
When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants […]
October 1, 2025 at 9:57 pm
How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at […]
October 1, 2025 at 9:56 pm
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure […]
October 1, 2025 at 9:55 pm
What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server […]
October 1, 2025 at 9:52 pm
Designing a good website that accommodates a lot of content is a tricky act indeed. Have you ever come across a homepage littered with copy? Or, […]
October 1, 2025 at 9:51 pm
Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a […]
October 1, 2025 at 9:49 pm
For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to […]
October 1, 2025 at 9:48 pm
Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an […]
October 1, 2025 at 9:46 pm
Keyword Optimisation is often held up to the ‘THE RULE’ that informs your entire foundation for your SEO efforts. Until search engines are able to enter […]
October 1, 2025 at 9:42 pm
As you browse the Internet, you may have come across website copy like this:
October 1, 2025 at 9:41 pm
In 2015, marketing analytics company Moz surveyed over 150 marketing professionals specialising in Search Engine Optimisation. Respondents rated the levels of influence exerted by ranking factors […]
October 1, 2025 at 9:40 pm
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards […]
October 1, 2025 at 9:38 pm
There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is […]
October 1, 2025 at 9:21 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every consumer has had positive and negative experiences […]
October 1, 2025 at 9:20 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. Every interaction customers have with your brand impacts […]
October 1, 2025 at 9:18 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to the details of empowering […]
October 1, 2025 at 9:16 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s easy to talk about customer service as […]
October 1, 2025 at 9:16 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. The only guarantee in customer service is that […]
October 1, 2025 at 9:14 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. You’ve put all of this work into creating […]
October 1, 2025 at 9:13 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. It’s inevitable that you’ll receive complaints, concerns, or […]
October 1, 2025 at 9:11 pm
This post has been extracted by Charing Kam from our e-Book, “How To Keep Your Customers Coming Back”. When it comes to providing customer service, it […]