October 5, 2025 at 11:02 pm
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 5, 2025 at 11:01 pm
It’s great that your website is doing well at generating sales leads, but the seller’s journey is far from over. As your marketing or sales department […]
October 5, 2025 at 11:00 pm
Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are […]
October 5, 2025 at 10:58 pm
Let’s have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You’ve filled in your personal information and are ready to […]
October 5, 2025 at 10:57 pm
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
October 5, 2025 at 10:56 pm
Ever encountered the following? You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing […]
October 5, 2025 at 10:55 pm
What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, […]
October 5, 2025 at 10:54 pm
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
October 5, 2025 at 10:53 pm
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
October 5, 2025 at 10:52 pm
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
October 5, 2025 at 10:51 pm
Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, […]
October 5, 2025 at 10:50 pm
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
October 5, 2025 at 10:49 pm
1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create […]
October 5, 2025 at 10:47 pm
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
October 5, 2025 at 10:46 pm
There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings. Certain people agree, […]
October 5, 2025 at 10:45 pm
You may ponder, “Will Inbound Marketing in Asia work for me? How effective it is to my business?” Results will vary on case-by-case basis, but across […]
October 5, 2025 at 10:44 pm
There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the […]
October 5, 2025 at 10:43 pm
As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell […]
October 2, 2025 at 10:28 pm
The statistics can’t lie. As the marketplace shifts online, Inbound marketing is poised to take over traditional marketing methods in terms of lead generation performance. Consider […]
October 2, 2025 at 10:27 pm
I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about […]
October 2, 2025 at 10:26 pm
Your company may have a range of social media accounts, but not an implementation strategy. I think this is one major distinction many businesses fail to […]
October 2, 2025 at 10:25 pm
Marketers often use the terms demand generation (demand gen) for lead generation (lead gen), interchangeably, but they’re not the same strategies. I would like to clearly […]
October 2, 2025 at 10:24 pm
The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand […]
October 2, 2025 at 10:22 pm
In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and […]
October 2, 2025 at 10:21 pm
As I see, article marketing is not dead yet coming into the new year. Here are 8 benefits of submitting articles to article directories and how […]
October 2, 2025 at 10:20 pm
By using the Google AdWords Keyword Planner, you can see the thousands of searches done to a certain keyword. When these keywords are typed on search […]
October 2, 2025 at 10:20 pm
We all know the raw power and efficacy of online marketing through article publication. All of us can even claim without blinking that article marketing is […]
October 2, 2025 at 10:18 pm
Telemarketing in Singapore is a pretty old business. Telemarketing singapore got its start in the 1950s and has not changed much since it began. The earliest […]
October 2, 2025 at 10:17 pm
Google AdWords is a simple and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a predetermined amount of money […]
October 2, 2025 at 10:15 pm
Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become […]
October 2, 2025 at 10:14 pm
This guide will look at how a smart brand took advantage of this new era in SEO and won by optimizing on topics instead of keywords.
October 2, 2025 at 10:13 pm
Why bother? Good customer service is the life blood of any business. Although new customers are important, good customer service will help generate customer loyalty and […]
October 2, 2025 at 10:12 pm
What can a Q&A site do for my business, you wonder? Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind. Source: […]
October 2, 2025 at 10:11 pm
Are LinkedIn Groups effective for promoting your business? My short answer is ‘yes’ and here’s why… LinkedIn Groups are virtual meeting rooms (or forums) where people […]
October 2, 2025 at 10:09 pm
Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated […]
October 2, 2025 at 10:08 pm
Every marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows. Nonetheless, email marketing remains popular […]
October 2, 2025 at 10:07 pm
Caring and supporting your customers has never been more crucial in this day of marketing automation. Many times we get so caught up in getting things […]
October 2, 2025 at 10:06 pm
As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details […]
October 2, 2025 at 10:05 pm
Have you ever asked yourself what is the major determinant of client satisfaction? The answer will be added value. In a competitive market, where you will […]
October 2, 2025 at 10:04 pm
Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website. […]
October 2, 2025 at 10:00 pm
One of the simplest paths to gain standing, leads, credibility and trust from your clients is to write your own ebook. Many people are intimidated by […]
October 2, 2025 at 9:59 pm
More subscribers are almost as good as money in the bank, so here you go… 1. Include a call-to-action at the end of your blog posts. […]
October 2, 2025 at 9:58 pm
Use this checklist to audit your personal LinkedIn profile. Add notes to things you want to work on and make sure your profile is up-to-date. 1. […]
October 2, 2025 at 9:57 pm
Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are […]
October 2, 2025 at 9:57 pm
You want to use as many media as your business allows you to market since you’re reaching a wider audience than you would with text alone. […]
October 2, 2025 at 9:55 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
October 2, 2025 at 9:54 pm
The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we […]
October 2, 2025 at 9:53 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
October 2, 2025 at 9:52 pm
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
October 2, 2025 at 9:51 pm
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
October 2, 2025 at 9:49 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and […]
October 2, 2025 at 9:48 pm
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
October 2, 2025 at 9:47 pm
Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing […]
October 2, 2025 at 9:47 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
October 2, 2025 at 9:44 pm
The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings […]
October 2, 2025 at 9:43 pm
Search Engine Optimization is the process of improving your website so that it attracts more visitors through the use of search engines. In Inbound Marketing, this […]
October 2, 2025 at 9:41 pm
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
October 2, 2025 at 9:40 pm
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
October 2, 2025 at 9:39 pm
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
October 2, 2025 at 9:39 pm
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
October 2, 2025 at 9:38 pm
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
October 2, 2025 at 9:37 pm
Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. […]
October 2, 2025 at 9:36 pm
Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this […]
October 2, 2025 at 9:35 pm
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
October 2, 2025 at 9:34 pm
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
October 2, 2025 at 9:33 pm
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
October 2, 2025 at 9:32 pm
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
October 2, 2025 at 9:31 pm
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
October 2, 2025 at 9:29 pm
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
October 2, 2025 at 9:26 pm
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to […]
October 2, 2025 at 7:55 pm
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
October 2, 2025 at 7:55 pm
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
October 2, 2025 at 7:55 pm
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
October 2, 2025 at 7:55 pm
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
October 2, 2025 at 7:55 pm
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
October 2, 2025 at 7:55 pm
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
October 2, 2025 at 7:52 pm
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
October 2, 2025 at 7:52 pm
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
October 2, 2025 at 7:52 pm
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
October 2, 2025 at 7:48 pm
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
October 2, 2025 at 7:44 pm
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
October 2, 2025 at 7:43 pm
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
October 2, 2025 at 7:39 pm
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
October 2, 2025 at 7:39 pm
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key […]
October 2, 2025 at 7:39 pm
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
October 2, 2025 at 7:09 pm
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]
October 2, 2025 at 7:09 pm
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
October 2, 2025 at 7:09 pm
Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about […]
October 2, 2025 at 6:30 pm
Imagine having to read through a 50-page report. For most casual readers, that is a load of tedium. Wouldn’t you be more interested if it was […]
October 2, 2025 at 6:30 pm
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
October 2, 2025 at 6:30 pm
Social media marketing is one of the vital components for an Inbound marketing campaign and Inbound marketing is a form of digital marketing that involves SEO, […]
October 2, 2025 at 6:30 pm
Did you know that the +1 button on Google+ is served more than 5 billion times per day? With the vast reach of Google and its […]
October 2, 2025 at 6:30 pm
Infographics illustrate graphical representations of data and information that can be shared frequently on social media, and have the potential to go more viral than a […]
October 2, 2025 at 6:30 pm
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
October 2, 2025 at 6:30 pm
This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible […]
October 2, 2025 at 6:30 pm
As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t […]
October 2, 2025 at 6:17 pm
For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out […]
October 2, 2025 at 6:17 pm
Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your […]
October 2, 2025 at 6:17 pm
One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation […]
October 2, 2025 at 6:17 pm
One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they […]